Pirsch vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pirsch is the stronger AI pick in Web Analytics: it has a visibility score of 1.9 versus 0.3 for Smartlook.
Choose Pirsch if…
- You want the brand AI engines rank higher (1.9 vs 0.3)
- You need GDPR or CCPA or PECR or Schrems II coverage
- low starting price
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Pirsch | Smartlook |
|---|---|---|
| Visibility score | 1.9% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #26 | #39 |
| Share of voice | 0.5% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pirsch 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Pirsch leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Pirsch | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $6 / mo | — |
| Free plan | No · 30-day trial | — |
| Deployment | Cloud hosted in Germany, with on-premise installation available on the Enterprise plan | Cloud |
| Compliance | GDPR, CCPA, PECR, Schrems II | — |
| Support | Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2019 | — |
| Headquarters | Rheda-Wiedenbrück, Germany | — |
| Employees | 1–10 | — |
| Funding | Bootstrapped | Series A · $4M raised |
| Best for | Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Pirsch
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Pirsch
- low starting price
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Pirsch vs Smartlook”, https://slateindex.ai/compare/pirsch-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.