Plausible vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Plausible is the stronger AI pick in Web Analytics: it has a visibility score of 31.7 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Plausible if…
- You want the brand AI engines rank higher (31.7 vs 0.3)
- AI answers describe it more positively (54% vs 0% positive)
- You need a self-hosted or on-premises option
- Lightweight, privacy-friendly analytics
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Plausible | Smartlook |
|---|---|---|
| Visibility score | 31.7% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #3 | #39 |
| Share of voice | 8% | 0.2% |
| Mentions this run | 40 | 1 |
| Positive in AI answers | 54% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Plausible 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Plausible leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Plausible | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #11 | #20 |
Features, pricing & fit
| Dimension | Plausible | Smartlook |
|---|---|---|
| Deployment | Managed cloud (EU-hosted) or self-hosted community edition | Cloud |
| Support | Priority support (Enterprise plan), Documentation, Contact form | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2018 | — |
| Headquarters | Tartu, Estonia | — |
| Employees | 1–10 | — |
| Funding | Bootstrapped | Series A · $4M raised |
| Best for | Website owners and teams who find Google Analytics more complex than they need | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
Plausible
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
- Less review data available
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Plausible vs Smartlook”, https://slateindex.ai/compare/plausible-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.