Rank Math vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Yoast SEO is the stronger AI pick in SEO Tools: it has a visibility score of 0.7 versus 0.4 for Rank Math, and ranks ahead in 100% of the answers that name both.

Choose Rank Math if…

You want a lower entry price ($8.99 vs $118.8)

Choose Yoast SEO if…

You want the brand AI engines rank higher (0.7 vs 0.4)
You want a free plan to start
You prefer a larger, established vendor (51–200 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Rank Math	Yoast SEO
Visibility score	0.4%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#42	#37
Share of voice	0.2%	0.4%
Mentions this run	1	2
Positive in AI answers	—	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Rank Math 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

Yoast SEO leads on 3 of 3 engines

ChatGPT

AI Mode

1.1%

1.3%

Perplexity

0.9%

Rank MathYoast SEO

Head to head in AI answers

1 engine answers name both brands

0Rank Math ranked higher

1Yoast SEO ranked higher

Prompt	Engine	Rank Math	Yoast SEO
Who makes the most used SEO tool?	AI Mode	#7	#6

Features, pricing & fit

Dimension	Rank Math	Yoast SEO
Pricing model	Flat tiers	Flat tiers
Entry price	$8.99 / mo	Free; paid from $118.8 / mo
Free plan	No	Yes
Deployment	WordPress plugin	WordPress plugin and Shopify app
Support	24/7 support, 24/7 priority support on the Agency plan	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2020	2010
Headquarters	Gurugram, India	Wijchen, Netherlands
Employees	11–50	51–200
Funding	M&A Offer	—
Best for	WordPress site owners, freelancers and agencies that want on-page SEO, schema and AI search visibility in one plugin	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.