Semrush vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 0.7 for Yoast SEO, and ranks ahead in 100% of the answers that name both.

Choose Semrush if…

You want the brand AI engines rank higher (64.3 vs 0.7)
You prefer a larger, established vendor (1,001–5,000 employees)
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

Choose Yoast SEO if…

You want a lower entry price ($118.8 vs $139)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Semrush	Yoast SEO
Visibility score	64.3%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#1	#37
Share of voice	12.3%	0.4%
Mentions this run	63	2
Positive in AI answers	49%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Semrush 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

Semrush leads on 3 of 3 engines

ChatGPT

77%

AI Mode

64.3%

1.3%

Perplexity

51.7%

0.9%

SemrushYoast SEO

Head to head in AI answers

2 engine answers name both brands

2Semrush ranked higher

0Yoast SEO ranked higher

Prompt	Engine	Semrush	Yoast SEO
Official website of the top SEO tool vendors	Perplexity	#1	#12
Who makes the most used SEO tool?	AI Mode	#1	#6

Features, pricing & fit

Dimension	Semrush	Yoast SEO
Pricing model	Flat tiers	Flat tiers
Entry price	Free; paid from $139 / mo	Free; paid from $118.8 / mo
Free plan	Yes	Yes
Deployment	—	WordPress plugin and Shopify app
Support	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2008	2010
Headquarters	Boston, MA	Wijchen, Netherlands
Employees	1,001–5,000	51–200
Funding	IPO	—
Best for	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.