Ahrefs vs Yoast SEO
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 0.7 for Yoast SEO, and ranks ahead in 100% of the answers that name both.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 0.7)
- You want a lower entry price ($29 vs $118.8)
- You need ISO 27001 coverage
- Strong backlink analysis and index
Choose Yoast SEO if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Yoast SEO |
|---|---|---|
| Visibility score | 56% | 0.7% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #37 |
| Share of voice | 12% | 0.4% |
| Mentions this run | 61 | 2 |
| Positive in AI answers | 49% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Yoast SEO 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Ahrefs | Yoast SEO |
|---|---|---|---|
| Official website of the top SEO tool vendors | Perplexity | #2 | #12 |
| Who makes the most used SEO tool? | AI Mode | #2 | #6 |
Features, pricing & fit
| Dimension | Ahrefs | Yoast SEO |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $29 / mo | Free; paid from $118.8 / mo |
| Free plan | Yes | Yes |
| Deployment | SaaS | WordPress plugin and Shopify app |
| Compliance | ISO 27001 | — |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses |
| Founded | 2010 | 2010 |
| Headquarters | Singapore | Wijchen, Netherlands |
| Employees | 51–200 | 51–200 |
| Funding | Bootstrapped | — |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify. |
Plans side by side
Ahrefs
Yoast SEO
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Yoast SEO
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Yoast SEO”, https://slateindex.ai/compare/ahrefs-vs-yoast-seo, data of Nov 2, 2026. Licence: CC BY 4.0.