Yoast SEO

New

SEO for everyone

SEO ToolsWijchen, Netherlands51–200 employeesFounded 2010

#37 of 58 in SEO Tools13,000,000 customers (per yoast.com)

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Visibility score

0.7%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Yoast SEO ranks #37 of 58 in SEO Tools with an AI visibility score of 0.7 (SlateIndex, Nov 2, 2026).
Yoast SEO is most visible on Google AI Mode (1.3) and least on ChatGPT (0).
AI engines name Yoast SEO in 2 of the 30 SEO Tools buyer prompts SlateIndex tracks.
hubspot.com is the source AI engines cite most in answers about Yoast SEO, with 3 citations.

About

Company details for Yoast SEO

Yoast SEO is a WordPress plugin, with a WooCommerce add-on and a Shopify app, that helps website owners optimize titles, meta descriptions, content, schema markup and XML sitemaps. It gives real-time content analysis as you write, and its Premium plan adds redirects, internal linking suggestions and AI-assisted SEO titles and descriptions. Yoast also runs the Yoast SEO Academy, a set of online SEO courses. It ranks #37 of 58 in SEO Tools on SlateIndex and has a visibility score of 0.7 in the latest weekly run.

Founded in 2010 and headquartered in Wijchen, Netherlands, the company employs 51–200 people. Its differentiator: real-time SEO and readability analysis built into the WordPress editor as you write.

Website: yoast.com
Categories: SEO Tools
Company size: 51–200 employees
Headquarters: Wijchen, Netherlands
Founded: 2010
Company type: Division of Newfold Digital
Customers: 13,000,000 · per yoast.com/about-us
Pricing: Free; paid from $118.8 / mo · flat tiers
Free trial: Free plan available
Deployment: WordPress plugin and Shopify app
Platforms: WordPress, Shopify, WooCommerce
Languages: 25 supported
Support: 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses

Facebook · facebook.com/yoast YouTube · youtube.com/yoast Instagram · instagram.com/yoast/LinkedIn · linkedin.com/company/yoast-com/

Read from linkedin.com, yoast.com, capterra.ca, facebook.com, developer.yoast.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

0.7%

across SEO Tools answers, weighted by position

ChatGPT0%

AI Mode1.3%

Perplexity0.9%

Change

New

vs last week’s run

Category rank

#37 of 58

in SEO Tools

Mentions

in this week’s run

Share of voice

0.4%

of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.7%

30-day change—

High · low0.7% · 0.7%

Rank#37

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for Yoast SEO

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Yoast SEO

All prompts

Who makes the most used SEO tool?

Google AI Mode · run of Nov 2

Official website of the top SEO tool vendors

Perplexity · run of Nov 2

Products & features

What Yoast SEO sells

Yoast SEO (free)

Free WordPress plugin with real-time content analysis, XML sitemaps and essential schema markup.

Yoast SEO Premium

WordPress plugin with premium content analysis, AI features, redirect manager, internal linking tool, and the former Local, News and Video SEO add-ons.

Yoast WooCommerce SEO

Premium plan plus product-specific SEO tools, product structured data and WooCommerce sitemaps for online stores.

Yoast SEO AI+

WooCommerce SEO package with AI brand monitoring across ChatGPT, Gemini, Perplexity and Claude.

Yoast SEO for Shopify

Shopify app that gives real-time SEO guidance for content and product pages and adds automated structured data.

Target market & buyers

Website owners, bloggers, businesses and online stores that run on WordPress, WooCommerce or Shopify.

Industry	Primary use case
Law firms, media outlets and content-heavy SaaS sites	Optimizing content for search without needing an SEO expert
Media and news publishers	Faster indexing and rich results through News SEO
Ecommerce	Product page SEO, product structured data, clean WooCommerce sitemaps and canonical management for online stores

Funding & recent developments

Funding

Latest known round	Total raised
—	—

Recent developments

Oct 2026ProductYoast SEO 28.8 adds Yoast Abilities for AI agents
Yoast SEO 28.8 added new Yoast Abilities for AI agents and Schema Feeds support.
Sep 2026ProductNew Yoast Abilities for reading and updating SEO data
Two new Yoast Abilities let agents read and update SEO data for posts.
Jul 2026ProductCompatibility with Elementor version 4
Yoast SEO was made compatible with Elementor version 4.
Jun 2026ProductPerformance optimizations for larger websites
Yoast released performance optimizations for larger websites.
Jan 2026PartnershipCollaboration with Microsoft on AI and the open web
Yoast collaborated with Microsoft on AI and the open web and added Gemini and Perplexity to its AI Brand Insights.

Competitive landscape

How Yoast SEO compares with its top three alternatives

All alternatives

Yoast SEO most often appears alongside Semrush, Ahrefs, Google Search Console in AI answers.

vsYoast SEO vs Semrush0.7% vs 64.3% visibility · Semrush leadsFull comparison vsYoast SEO vs Ahrefs0.7% vs 56% visibility · Ahrefs leadsFull comparison vsYoast SEO vs Google Search Console0.7% vs 47.3% visibility · Google Search Console leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Yoast SEO	0.7%	0.4%	New	Free plan
Semrush	64.3%	12.3%	New	Free plan
Ahrefs	56%	12%	New	Free plan
Google Search Console	47.3%	9.9%	New	Pricing not available
Screaming Frog	17.4%	6.4%	New	Pricing not available