Retool vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Retool is the stronger AI pick in Low-Code & No-Code: it has a visibility score of 29.9 versus 15.6 for Zoho, and ranks ahead in 61% of the answers that name both.

Choose Retool if…

You want the brand AI engines rank higher (29.9 vs 15.6)
You need a self-hosted or on-premises option
You need ISO/IEC 27001:2022 coverage
Excellent for internal tools, admin panels, and dashboards

Choose Zoho if…

AI answers describe it more positively (50% vs 41% positive)
You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
You prefer a larger, established vendor (5,000+ employees)
Strong value for money and low cost

AI visibility side by side

Latest weekly run · Nov 3

Metric	Retool	Zoho
Visibility score	29.9%	15.6%
Change vs last week	down−4%	up+1.7%
Rank in Low-Code & No-Code	#4	#9
Share of voice	7.8%	3.9%
Mentions this run	46	24
Positive in AI answers	41%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Retool −4pp · Zoho +1.6999999999999993pp over 1 weekly runs.

Engine by engine

Retool leads on 3 of 3 engines

ChatGPT

34.3%

17.4%

AI Mode

22.4%

7.6%

Perplexity

33%

21.9%

RetoolZoho

Head to head in AI answers

18 engine answers name both brands

11Retool ranked higher

7Zoho ranked higher

Prompt	Engine	Retool	Zoho
Best low-code platform for startups	Perplexity	#4	#9
Best low-code platform for enterprise	Perplexity	#7	#8
Compare the leading Low-Code & No-Code platforms	ChatGPT	#7	#12
Compare the leading Low-Code & No-Code platforms	Perplexity	#6	#11
Alternatives to the most popular low-code platform	ChatGPT	#3	#8
Alternatives to the most popular low-code platform	Perplexity	#4	#10
Best low-code platform with AI features	ChatGPT	#3	#8
Best low-code platform with AI features	Perplexity	#3	#12
Most affordable low-code platform that is still reliable	ChatGPT	#6	#1
Most affordable low-code platform that is still reliable	Perplexity	#3	#1
Which Low-Code & No-Code vendors do analysts recommend?	ChatGPT	#9	#10
How much does a low-code platform cost per month?	ChatGPT	#2	#1

Features, pricing & fit

Dimension	Retool	Zoho
Pricing model	Per seat	—
Entry price	Free; paid from $10 per seat / mo	—
Free plan	Yes	—
Deployment	Retool Cloud, self-hosted, or air-gapped	Cloud (SaaS)
Compliance	SOC 2 Type II, ISO/IEC 27001:2022	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
Founded	2017	1996
Headquarters	San Francisco, CA, United States	Chennai, Tamil Nadu, India
Employees	201–500	5,000+
Funding	Series C2 · $141M raised	Bootstrapped
Best for	Enterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails.	Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR