Roll by ADP vs SurePayroll
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SurePayroll is the stronger AI pick in Payroll: it has a visibility score of 5.4 versus 0.3 for Roll by ADP, and ranks ahead in 100% of the answers that name both.
Choose Roll by ADP if…
- Three months free offer
Choose SurePayroll if…
- You want the brand AI engines rank higher (5.4 vs 0.3)
- You want a lower entry price ($29 vs $39)
- Free trial or free months with annual billing
- Included support and tax-form handling
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Roll by ADP | SurePayroll |
|---|---|---|
| Visibility score | 0.3% | 5.4% |
| Change vs last week | New | New |
| Rank in Payroll | #35 | #17 |
| Share of voice | 0.2% | 1.1% |
| Mentions this run | 1 | 6 |
| Positive in AI answers | — | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Roll by ADP 0pp · SurePayroll 0pp over 0 weekly runs.
Engine by engine
SurePayroll leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Roll by ADP | SurePayroll |
|---|---|---|---|
| Which payroll platform offers a free trial? | Perplexity | #8 | #1 |
Features, pricing & fit
| Dimension | Roll by ADP | SurePayroll |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $39 per seat / mo | $29 per seat / mo |
| Free plan | No | No |
| Onboarding fee | — | Included |
| Deployment | Web and mobile app on Android and iOS | Cloud-based (SaaS) |
| Support | 24/7 chat support, Unlimited live chat support | Live phone and chat support, Monday through Friday customer service, Free onboarding support |
| Founded | 2021 | 2000 |
| Headquarters | Roseland, NJ | Rochester, NY |
| Employees | — | 201–500 |
| Funding | — | Series B · $8M raised |
| Best for | Small businesses with simple payroll needs that want to run payroll from a phone. | Small businesses, nanny and household employers who need simple online payroll with tax filing handled for them. |
Plans side by side
SurePayroll
Pros and cons
Themes from the AI answers that mention each brand
Roll by ADP
- Three months free offer
SurePayroll
- Free trial or free months with annual billing
- Included support and tax-form handling
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Roll by ADP vs SurePayroll”, https://slateindex.ai/compare/roll-by-adp-vs-surepayroll, data of Nov 3, 2026. Licence: CC BY 4.0.