Screaming Frog vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 1.5 for Serpstat, and ranks ahead in 67% of the answers that name both.
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 1.5)
- AI answers describe it more positively (73% vs 0% positive)
- Deep technical website crawling
- Broken link and site architecture audits
Choose Serpstat if…
- You prefer a larger, established vendor (51–200 employees)
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Screaming Frog | Serpstat |
|---|---|---|
| Visibility score | 17.4% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #7 | #30 |
| Share of voice | 6.4% | 0.8% |
| Mentions this run | 33 | 4 |
| Positive in AI answers | 73% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Screaming Frog 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Screaming Frog | Serpstat |
|---|---|---|---|
| Alternatives to the most popular SEO tool | ChatGPT | #8 | #5 |
| Official website of the top SEO tool vendors | ChatGPT | #5 | #8 |
| Official website of the top SEO tool vendors | Perplexity | #7 | #18 |
Features, pricing & fit
| Dimension | Screaming Frog | Serpstat |
|---|---|---|
| Deployment | Desktop application installed locally on Windows, macOS or Linux | SaaS |
| Support | Support ticket form, Email support, Free technical support included in free and paid versions | Manuals, Tutorials, Online support, Customer success |
| Founded | 2010 | 2013 |
| Headquarters | Henley-on-Thames, Oxfordshire, United Kingdom | Odesa, Ukraine |
| Employees | 11–50 | 51–200 |
| Funding | Bootstrapped | Seed · $0M raised |
| Best for | Technical SEOs and SEO agencies who audit websites for technical SEO issues | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Pros and cons
Themes from the AI answers that mention each brand
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Screaming Frog vs Serpstat”, https://slateindex.ai/compare/screaming-frog-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.