Moz ProSimplify SEO, own AI search, and grow faster

SemrushThe unified SEO and AI search solution

Comparison · SEO Tools · weekly run Nov 2

Moz Pro vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 25.9 for Moz Pro, and ranks ahead in 86% of the answers that name both.

Choose Moz Pro if…

You want a lower entry price ($49 vs $139)
structured educational resources
industry-standard metrics like Domain Authority
30-day free trial, one of the longest

Choose Semrush if…

You want the brand AI engines rank higher (64.3 vs 25.9)
AI answers describe it more positively (49% vs 31% positive)
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Moz Pro	Semrush
Visibility score	25.9%	64.3%
Change vs last week	New	New
Rank in SEO Tools	#5	#1
Share of voice	6.8%	12.3%
Mentions this run	35	63
Positive in AI answers	31%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Moz Pro 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Semrush leads on 3 of 3 engines

ChatGPT

34.1%

77%

AI Mode

28.7%

64.3%

Perplexity

15%

51.7%

Moz ProSemrush

Head to head in AI answers

36 engine answers name both brands

5Moz Pro ranked higher

31Semrush ranked higher

Prompt	Engine	Moz Pro	Semrush
What is an SEO tool and when does a company need one?	ChatGPT	#5	#3
How do I choose an SEO tool for a mid-market team?	AI Mode	#7	#5
What features matter most in an SEO tool?	ChatGPT	#5	#4
How do companies improve search rankings without a dedicated tool?	AI Mode	#3	#2
What is the difference between an SEO tool and Marketing Automation?	ChatGPT	#3	#1
What is the difference between an SEO tool and Marketing Automation?	AI Mode	#3	#2
How long does it take to roll out an SEO tool?	ChatGPT	#5	#3
What should an SEO tool integrate with?	ChatGPT	#6	#5
What are the best SEO Tools tools in 2026?	ChatGPT	#7	#2
What are the best SEO Tools tools in 2026?	Perplexity	#8	#2
Which SEO tool has the best reviews?	ChatGPT	#5	#2
Compare the leading SEO Tools platforms	ChatGPT	#4	#1

Features, pricing & fit

Dimension	Moz Pro	Semrush
Pricing model	Flat tiers	Flat tiers
Entry price	Free; paid from $49 / mo	Free; paid from $139 / mo
Free plan	Yes	Yes
Deployment	Cloud-based software as a service	—
Support	24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	—	2008
Headquarters	—	Boston, MA
Employees	—	1,001–5,000
Funding	Series C · $29M raised	IPO
Best for	SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.

Plans side by side

Moz Pro

Starter$49month

Standard$99month

Medium$179month

Large$299month

EnterpriseCustomcontact sales

Moz Pro pricing

Semrush

Free$0month

SEO$139month

Starter SEO + AI Search$199month

Pro+ SEO + AI Search$299month

Advanced SEO + AI SearchCustomcustom

EnterpriseCustomcustom

Semrush pricing

Pros and cons

Themes from the AI answers that mention each brand

Moz Pro

structured educational resources
industry-standard metrics like Domain Authority
30-day free trial, one of the longest
cost-effective, user-friendly alternative for foundational tracking and local SEO
simpler, lower-cost all-in-one platform good for beginners and small teams