Semrush pricing 2026: plans and costs
How AI answers describe Semrush pricing
Several popular SEO tools offer free trials, but Semrush is a strong option if you want to test a comprehensive SEO platform.
Compared to: Ahrefs · Google Search Console · Moz Pro
- If you're looking for an SEO tool with transparent, upfront pricing, I'd shortlist SE Ranking, Ahrefs, and Semrush.
Quick pricing summary
- Free: $0 month
- SEO: $139 month
- Starter SEO + AI Search: $199 month
- Pro+ SEO + AI Search: $299 month
- Advanced SEO + AI Search: Custom (custom)
- Enterprise: Custom (custom)
- Annual billing: saves 17% vs monthly
- Worth noting: Annual billing saves up to 17% (SEO $117.33/mo, Starter $165.17/mo, Pro+ $248.17/mo billed annually). Free trial offered but length not stated. Advanced and Enterprise require demo/custom pricing.
Plans
Free
$0 month
- 1 demo project
- 10 reports per day across all vital tools
- Help Center & Basic Onboarding
- AI Visibility features
SEO
$139 month
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter SEO + AI Search
$199 month
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+ SEO + AI Search
$299 month
- All Starter features
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced SEO + AI Search
Custom custom
- All Pro+ features
- 40+ websites to monitor
- 5,000+ keywords to track daily
- SEO share of voice
- Advanced API data integration
- Team users
- Reporting
- Unlimited prompts to track daily
Enterprise
Custom custom
- Unlimited projects & custom limits
- Custom large-scale AI prompt tracking
- Multi-brand, multi-product AI visibility
- Advanced AI Automations and content workflows
- Forecasting & ROI attribution
- Multi-million-page crawling
- Custom integrations & API
- SSO, team governance & audit logs
- Dedicated account manager
- Enterprise SLA & 24/7 support
What you get on each plan
| Feature | Free | SEO | Starter SEO + AI Search | Pro+ SEO + AI Search | Advanced SEO + AI Search | Enterprise |
|---|---|---|---|---|---|---|
| Websites to monitor | 1 demo project | 5 | 5 | 15 | 40 | Unlimited |
| Keywords to track | 500 | 500 | 1,500 | 5,000 | Custom | |
| Mobile data | ✓ | ✓ | ✓ | ✓ | ||
| Share of Voice | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional Users | Starting at $45/mo | All paid plans |
| Lead Generation | $90/mo | All paid plans |
| Base Report | $10/mo | All paid plans |
| Pro Report | $20/mo | All paid plans |
Semrush pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Semrush | Free; paid from $139 / mo | Yes | Flat tiers | — | |
| Ahrefs | Free; paid from $29 / mo | Yes | Flat tiers | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Compare → |
| Google Search Console | — | — | — | — | Compare → |
| Moz Pro | Free; paid from $49 / mo | Yes | Flat tiers | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit | Compare → |
| SE Ranking | $129 / mo | No · 14-day trial | Flat tiers | Agencies and in-house SEO teams | Compare → |
List prices as published on www.semrush.com/pricing/seo-ai-search/. Totals are worked examples, not quotes.