Semrush
NewThe unified SEO and AI search solution
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Semrush ranks #1 of 58 in SEO Tools with an AI visibility score of 64.3 (SlateIndex, Nov 2, 2026).
- Semrush is most visible on ChatGPT (77) and least on Perplexity (51.7).
- AI engines name Semrush in 33 of the 90 SEO Tools buyer prompts SlateIndex tracks.
- semrush.com is the source AI engines cite most in answers about Semrush, with 35 citations.
About
Company details for Semrush
Semrush is a marketing platform for SEO, AI search visibility, paid advertising, content, local search, digital PR and social media. Its tools cover keyword research, competitor analysis, site audits, backlink analysis, rank tracking and tracking how brands appear in AI answers. It is sold in plans ranging from a free tier and SEO plans for freelancers to custom Enterprise plans. It ranks #1 of 58 in SEO Tools on SlateIndex and has a visibility score of 64.3 in the latest weekly run.
Founded in 2008 and headquartered in Boston, MA, the company employs 1,001–5,000 people. Its differentiator: built on what the vendor calls the world's most powerful traffic, visibility and market dataset, with 29 billion keywords and 43 trillion backlinks.
- Website
- semrush.com
- Categories
- SEO Tools, Web Analytics, Social Media Management
- Company size
- 1,001–5,000 employees
- Headquarters
- Boston, MA
- Founded
- 2008
- Company type
- Division of Adobe
- Funding
- IPO
- Pricing
- Free; paid from $139 / mo · flat tiers
- Free trial
- Free plan available
- Support
- Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Read from linkedin.com, semrush.com, g2.com, prnewswire.com, everything-pr.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
Media
Website and product screenshots for Semrush
AI mentions & citations
Recent answers that name Semrush
What is the difference between an SEO tool and Marketing Automation?
However, dedicated SEO platforms such as Semrush offer more specialized SEO research and analysis capabilities.
Top SEO tool options for B2B SaaS companies
Compare the leading SEO Tools platforms
The leading SEO platforms are Semrush, Ahrefs, SE Ranking, Moz Pro, and Similarweb, with specialist tools such as Screaming Frog and Surfer SEO filling important gaps.
Best SEO tool with AI features
(My top recommendation: Semrush)
Alternatives to the most popular SEO tool
If by "the most popular SEO tool" you mean Semrush, there are several strong alternatives that offer similar features, sometimes at a lower price.
Most affordable SEO tool that is still reliable
If you're looking for an SEO tool that's affordable but still reliable, I would avoid paying $100–$150/month for Semrush or Ahrefs unless you're managing multiple websites or doing SEO professionally.
Which SEO Tools vendors do analysts recommend?
Analysts and industry research firms consistently highlight a core group of SEO software vendors, particularly Semrush, BrightEdge, Conductor, seoClarity, Botify, Ahrefs, and Moz.
Which SEO tool offers a free trial?
Several popular SEO tools offer free trials, but Semrush is a strong option if you want to test a comprehensive SEO platform.
Products & features
What Semrush sells
Semrush One
Unified SEO and AI search platform that bundles SEO and AI visibility tools.
SEO Toolkit
Keyword research, backlink analysis, rank tracking and technical site audits.
AI Visibility
Tracks prompt-level brand visibility in AI answers and AI market share against competitors.
Traffic and Market
Traffic analysis for any website, market trends and competitor benchmarking.
Content
SEO and AI-ready content ideas, scoring and optimization.
Local
Google Business Profile management and local directory listings.
Advertising
Google and Meta ad research and insights for competitor activity.
AI PR
Finds media outlets and helps build press pitches and track earned press.
Social
Social media planning, publishing, brand mention monitoring and influencer discovery.
Semrush MCP and API
Connects Semrush data to AI assistants and to external systems.
Strengths engines cite
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
Target market & buyers
Enterprise, mid-market, small teams, solopreneurs, freelancers and agencies.
Notable customers include ZoomInfo, Smileworks, Lush Cosmetics, Deezer, Picsart, AutoScout24, Wix.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2018 | $40M |
| IPO | 2021 | $300M |
| Latest known round | Total raised |
|---|---|
| IPO | — |
Recent developments
- Oct 2026ProductFirst UK benchmark of the AI Visibility Index
Semrush released its first UK benchmark of the AI Visibility Index.
- Jun 2026ProductReleases 2026 AI Visibility Index
Semrush released the 2026 AI Visibility Index, analyzing 126 million U.S. AI search prompts.
- Apr 2026CompanyAdobe completes Semrush acquisition
Adobe completed its acquisition of Semrush, which now describes itself as an Adobe company.
- Mar 2026CompanyBrand transformation toward a unified intelligence engine
Semrush announced a brand transformation toward a unified intelligence engine.
- Nov 2025CompanyAdobe agrees to acquire Semrush
Adobe agreed to acquire Semrush at about $1.9 billion in equity value.
Competitive landscape
How Semrush compares with its top three alternatives
Semrush most often appears alongside Ahrefs, Google Search Console, Moz Pro in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Semrush | 64.3% | 12.3% | New | Free plan |
| Ahrefs | 56% | 12% | New | Free plan |
| Google Search Console | 47.3% | 9.9% | New | Pricing not available |
| Moz Pro | 25.9% | 6.8% | New | Free plan |
| SE Ranking | 27.6% | 7.3% | New | $129 / mo |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 49% · Neutral 40% · Mixed 11% of 73 engine answers that mention Semrush
Praised for
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
Criticised for
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Semrush AI visibility profile”, https://slateindex.ai/brand/semrush, data of Nov 2, 2026. Licence: CC BY 4.0.