SE Ranking vs Surfer

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

SE Ranking is the stronger AI pick in SEO Tools: it has a visibility score of 27.6 versus 12 for Surfer, and ranks ahead in 78% of the answers that name both.

Choose SE Ranking if…

You want the brand AI engines rank higher (27.6 vs 12)
AI answers describe it more positively (66% vs 43% positive)
You prefer a larger, established vendor (201–500 employees)
Strong value for agencies and mid-market teams

Choose Surfer if…

You want a lower entry price ($49 vs $129)
Content optimization focus
Strong AI search visibility
High ratings on G2 and Capterra

AI visibility side by side

Latest weekly run · Nov 2

Metric	SE Ranking	Surfer
Visibility score	27.6%	12%
Change vs last week	New	New
Rank in SEO Tools	#4	#8
Share of voice	7.3%	4.4%
Mentions this run	37	23
Positive in AI answers	66%	43%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

SE Ranking 0pp · Surfer 0pp over 0 weekly runs.

Engine by engine

SE Ranking leads on 3 of 3 engines

ChatGPT

27.2%

11.1%

AI Mode

30.6%

9.4%

Perplexity

25%

15.6%

SE RankingSurfer

Head to head in AI answers

18 engine answers name both brands

14SE Ranking ranked higher

4Surfer ranked higher

Prompt	Engine	SE Ranking	Surfer
How do I choose an SEO tool for a mid-market team?	Perplexity	#5	#8
What are the best SEO Tools tools in 2026?	ChatGPT	#6	#5
What are the best SEO Tools tools in 2026?	Perplexity	#5	#6
Top SEO tool options for B2B SaaS companies	ChatGPT	#7	#3
Top SEO tool options for B2B SaaS companies	AI Mode	#4	#6
Top SEO tool options for B2B SaaS companies	Perplexity	#8	#7
Best SEO tool for startups	ChatGPT	#4	#6
Which SEO tool has the best reviews?	Perplexity	#3	#5
Compare the leading SEO Tools platforms	ChatGPT	#3	#7
Compare the leading SEO Tools platforms	AI Mode	#3	#7
Compare the leading SEO Tools platforms	Perplexity	#3	#7
Alternatives to the most popular SEO tool	Perplexity	#4	#8

Features, pricing & fit

Dimension	SE Ranking	Surfer
Pricing model	Flat tiers	Flat tiers
Entry price	$129 / mo	$49 / mo
Free plan	No · 14-day trial	No
Deployment	Cloud-based	—
Support	Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan	Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding
Headquarters	—	Wrocław, Poland
Employees	201–500	51–200
Funding	Growth/VC (lead: Digital Future)	—
Best for	Agencies and in-house SEO teams	Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.