Simple Analytics vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Simple Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 4.3 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Simple Analytics if…
- You want the brand AI engines rank higher (4.3 vs 0.3)
- AI answers describe it more positively (17% vs 0% positive)
- You need GDPR compliant (vendor states) coverage
- simple pricing
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Simple Analytics | Smartlook |
|---|---|---|
| Visibility score | 4.3% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #19 | #39 |
| Share of voice | 1.4% | 0.2% |
| Mentions this run | 7 | 1 |
| Positive in AI answers | 17% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Simple Analytics 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Simple Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Simple Analytics | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #13 | #20 |
Features, pricing & fit
| Dimension | Simple Analytics | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $20 / mo | — |
| Free plan | Yes | — |
| Deployment | SaaS, with data stored and processed in the Netherlands (EU) | Cloud |
| Compliance | GDPR compliant (vendor states) | — |
| Support | Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4 | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2018 | — |
| Headquarters | Amsterdam, Netherlands | — |
| Employees | 1–10 | — |
| Funding | Other Investors (Web3 Foundation grant program), undated | Series A · $4M raised |
| Best for | Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Simple Analytics
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Simple Analytics
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Simple Analytics vs Smartlook”, https://slateindex.ai/compare/simple-analytics-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.