Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Simple Analytics vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Simple Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 4.3 versus 0 for Snowplow.
Choose Simple Analytics if…
- You want the brand AI engines rank higher (4.3 vs 0)
- You want a free plan to start
- You need GDPR compliant (vendor states) coverage
- simple pricing
Choose Snowplow if…
- You need ISO 27001 or SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
- You prefer a larger, established vendor (51–200 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Simple Analytics | Snowplow |
|---|---|---|
| Visibility score | 4.3% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #19 | #44 |
| Share of voice | 1.4% | 0% |
| Mentions this run | 7 | 0 |
| Positive in AI answers | 17% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Simple Analytics 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Simple Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Simple AnalyticsSnowplow
Head to head in AI answers
0 engine answers name both brands
0Simple Analytics ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Simple Analytics | Snowplow |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $20 / mo | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | SaaS, with data stored and processed in the Netherlands (EU) | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | GDPR compliant (vendor states) | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4 | 24/7 customer support, Technical Services |
| Founded | 2018 | 2012 |
| Headquarters | Amsterdam, Netherlands | London, United Kingdom |
| Employees | 1–10 | 51–200 |
| Funding | Other Investors (Web3 Foundation grant program), undated | Venture capital round (investor not attributed) · $55M raised |
| Best for | Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4. | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Simple Analytics
Free$0month
Self-serve$20month (100k pageviews; scales with usage)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Simple Analytics
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
Snowplow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Simple Analytics vs Snowplow”, https://slateindex.ai/compare/simple-analytics-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.