Sitebulb vs Surfer
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 0.9 for Sitebulb, and ranks ahead in 100% of the answers that name both.
Choose Sitebulb if…
No clear advantage in the published data.
Choose Surfer if…
- You want the brand AI engines rank higher (12 vs 0.9)
- AI answers describe it more positively (43% vs 0% positive)
- You prefer a larger, established vendor (51–200 employees)
- Content optimization focus
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Sitebulb | Surfer |
|---|---|---|
| Visibility score | 0.9% | 12% |
| Change vs last week | New | New |
| Rank in SEO Tools | #35 | #8 |
| Share of voice | 0.4% | 4.4% |
| Mentions this run | 2 | 23 |
| Positive in AI answers | 0% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Sitebulb 0pp · Surfer 0pp over 0 weekly runs.
Engine by engine
Surfer leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Sitebulb | Surfer |
|---|---|---|---|
| Official website of the top SEO tool vendors | Perplexity | #17 | #11 |
Features, pricing & fit
| Dimension | Sitebulb | Surfer |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $49 / mo |
| Free plan | — | No |
| Deployment | Desktop app for Windows and Mac, plus a cloud version that runs in a web browser. | — |
| Support | Customer technical support team, SEO articles and guides, Live masterclass webinars | Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding |
| Founded | 2017 | — |
| Headquarters | Biddenden, Kent, United Kingdom | Wrocław, Poland |
| Employees | 1–10 | 51–200 |
| Best for | SEO professionals, consultants and digital marketing agencies (Pro), and freelancers, startups, website owners and web agencies (Lite). | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. |
Plans side by side
Sitebulb
Pricing not available.
Surfer
Pros and cons
Themes from the AI answers that mention each brand
Sitebulb
Profile in progress.
Surfer
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
- Limited backlink research
- Fewer reviews than Semrush
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Sitebulb vs Surfer”, https://slateindex.ai/compare/sitebulb-vs-surfer, data of Nov 2, 2026. Licence: CC BY 4.0.