Mailchimp
Teams that want simple email campaigns, newsletters, and fast onboarding.
The G2 review positions Mailchimp as the easier, quicker option for teams that just need to build newsletters, import contacts, and launch campaigns without much setup. It is also described as very easy to use, with straightforward contact import and a cleaner campaign workflow for basic email marketing. If your team values speed and simplicity over deeper automation logic, Mailchimp is the clearest comparison point.
- Fast onboarding
- Very easy campaign workflow
- Straightforward for newsletters and small teams
- Deeper segmentation
- More multi-channel messaging
- Stronger e-commerce data and lifecycle workflows
The review says Mailchimp uses tiered plans with a starting price of $4.04/month (Essentials, 12-month pricing), while Klaviyo uses usage-based and modular pricing with a starting price of $45/month for the Email plan.