Free
month$0
- Core features
- Up to 250 active profiles
The free plan is limited to 250 active profiles. Klaviyo’s site also presents the free plan as a way to start with core features before moving to paid usage-based plans.
Klaviyo Pricing, Plans, and Availability
#10 in Marketing Automationby Klaviyo · klaviyo.com ↗
Lifecycle marketing automation platform focused on segmentation, personalization, and multi-channel campaigns.
#10Marketing AutomationSmall business
Pricing at a glance
Klaviyo’s pricing is built for teams that want to start small and scale by usage. The supplied pricing documents show a free plan, then usage-based paid plans tied to active profiles and channel usage rather than a single fixed subscription. That structure matters if you expect your list size, message volume, or channel mix to change over time. The page also makes it clear that several capabilities are priced separately, including Composer, mobile messages, Social marketing, and Reviews. In other words, the cost you actually pay depends on how many profiles you market to, which channels you activate, and whether you add specialized products on top of the core platform. Because the supplied documents do not expose a full public rate card for every tier, this page should be read as a guide to how Klaviyo prices, not as a complete line-by-line quote sheet. For buyers comparing options, the clearest takeaways are that you can begin on the free plan, expand gradually, and expect messaging-related costs to vary with volume and destination.
◇ Pricing model
Usage-based pricing built around active profiles and channel usage, with a free plan and separate add-ons for certain products.
↻ Billing notes
The supplied documents show a mix of monthly usage-based billing and add-on pricing. Klaviyo states that Composer credits are monthly and reset each billing cycle, and unused credits do not roll over. The FAQ text says customers can upgrade plans manually or automatically as sending volume grows, and that short codes come at an additional cost. The supplied text does not provide public annual-versus-monthly discount details, renewal terms, or minimum contract requirements.
Plans and pricing
6 tiers- Email campaigns
- Automated flows
- Unified customer profiles
- Built-in integrations
- Predictive analytics and reporting dashboards
- AI-generated segments, content, and images
The pricing page describes Email as included and tied to active profiles, but the supplied documents do not provide a public starting price or a full rate table for this tier.
Composer
month- Marketing agent capabilities
- Content generation
- Campaign and flow analysis
- Segmentation insights
- Forms analysis
- Campaign QA
Composer is presented as a separate add-on with monthly credit usage. The supplied documents show special introductory pricing through 9/30/2026, but they do not provide a dollar amount in the provided text.
Mobile messages
month- SMS messages
- MMS messages
- WhatsApp marketing
- WhatsApp transactional
- Basic RCS
- Single RCS
Costs are calculated by volume and destination. The supplied text indicates carrier fees may apply and that pricing varies by sending volume, but it does not provide exact public prices.
Social marketing
month- Consent capture from DMs
- AI-powered social insights
- User-generated content reuse
- Social engagement events for segments and flows
- One social account connected to multiple Klaviyo accounts
The page presents Social marketing as an add-on and notes special introductory pricing through 09/30/2026, but no exact amount is included in the supplied text.
Reviews
month- Collect and display product reviews
- Automated review requests by email or SMS
- Website review widgets
- AI-generated headline recommendations and quick replies
The supplied pricing content shows Reviews as an add-on tied to orders per month, but it does not provide a published dollar price in the provided documents.
Add-ons and extras
Composer
A separate add-on priced on monthly credit usage. Klaviyo’s pricing page also highlights a special introductory pricing banner for Composer, but the supplied text does not include a dollar figure.
Mobile messages
Messaging costs are calculated from volume and destination, with carrier fees where applicable. The pricing module also separates channels such as SMS, MMS, WhatsApp marketing, WhatsApp transactional, and RCS.
Social marketing
An add-on for turning social engagement into customer growth. The pricing content notes special introductory pricing through 09/30/2026, but no exact public amount appears in the supplied text.
Reviews
An add-on for collecting and displaying product reviews, with pricing driven by monthly orders reviewed. The supplied documents do not show a dollar price.
Evidenceklaviyo.com ↗klaviyo.com ↗
What buyers actually pay
A small brand wants to try Klaviyo for basic lifecycle marketing before committing to paid usage.
Expected cost$0 to start, up to the limits of the free plan.Active profilesCore features included in the free plan
A growing ecommerce team needs email plus heavier segmentation, flows, and reporting.
Active profilesEmail plan usageAdditional channels or add-ons if needed
A brand plans to use SMS, WhatsApp, or RCS alongside email.
Message volumeDestinationCarrier fees where applicable
A marketing team wants AI-assisted campaign creation with Composer.
Monthly Composer creditsComplexity of prompts and generated outputPotential purchase of additional credits or higher tiers
Pricing FAQ
Yes. The supplied Klaviyo website text says, "Yes. Klaviyo offers a free plan with core features" and the pricing page also shows a free plan. The free plan is presented as a way to get started before moving into usage-based paid plans. The documents available here also indicate that the free plan includes up to 250 active profiles.
The supplied documents describe Klaviyo as usage-based and modular. In practice, that means pricing scales with active profiles and the channels you use, rather than a single one-size-fits-all subscription. Some products, like Composer and mobile messages, are priced separately or by usage. The documents available here do not show a complete public rate card for every tier.
Yes. The pricing page says mobile message pricing is calculated based on volume and destination, and it also notes that carrier fees may apply where relevant. The FAQ text additionally says that if you need a short code, it will come at an additional cost. That makes messaging spend more variable than a simple flat subscription.
No. The supplied pricing text says Composer is available as a separate add-on and is priced based on monthly credit usage. The page also shows a special introductory pricing banner for Composer through 9/30/2026. However, the supplied documents do not include a public dollar amount for that introductory offer.
Yes. The FAQ text says that if you need more messages than your current plan allows, you can upgrade your plan manually or automatically as your sending volume grows. It also says email and SMS channels can be upgraded independently. That makes it easier to expand usage without rebuilding your whole setup.