by Ontraport · ontraport.com ↗
Provides explicit lead scoring setup steps via Contacts → Settings → Lead Scoring
Ontraport and ActiveCampaign both sit in the marketing automation conversation, but they tend to appeal to buyers in different ways. The supplied documents show Ontraport as an all-in-one system that combines CRM, automation, payments, web pages, membership site capabilities, lead tracking, and workflow automation. Its official pricing page also emphasizes that it is built to help small and mid-sized companies run enterprise-grade CRM and automation software, with setup support, training resources, and a 14-day free trial. ActiveCampaign, by contrast, is presented on TrustRadius as an AI-first marketing platform with goal-aware automation, personalized experiences across email, SMS, and WhatsApp, and integrations with 950+ apps. The TrustRadius comparison also shows a much larger review footprint for ActiveCampaign, while Ontraport’s score is higher in that source’s overview. For buyers, that usually means the choice is less about whether either product can automate campaigns and more about which operating model fits better: a broader business-operations hub in Ontraport, or a marketing-led automation platform in ActiveCampaign. The strongest reason to consider Ontraport is scope. In the supplied materials, Ontraport’s feature set reaches beyond email automation into CRM, online payments, pages, custom objects, membership, lead scoring, and routing. The pricing and support pages also make clear that onboarding help is available, including done-with-you setup and training, university lessons, and support resources. That makes Ontraport especially relevant for teams that want one system to manage the marketing funnel and adjacent customer operations. ActiveCampaign is more compelling when the buying team wants a well-known automation platform with a large ecosystem and broad recognition in review communities. Its TrustRadius listing highlights AI-driven automation and 950+ integrations, which can matter if you need to connect a large app stack around email and messaging workflows. For a head-to-head decision, Ontraport is the better fit when you want lead scoring, routing, payments, web pages, and membership functions in one platform and you value guided setup. ActiveCampaign is the better fit when you want a marketing automation platform with extensive integrations and a mature review presence. The supplied documents do not establish a definitive winner on every dimension, but they do show a clear tradeoff between breadth of business-operations features and breadth of ecosystem/integration reach.
Ontraport is best for teams that want marketing automation tied closely to CRM, pages, payments, membership, and lead management in one place. The documents also show onboarding and support resources, so it is a strong choice when the buyer wants a more guided implementation rather than a self-serve-only setup.
ActiveCampaign is best for buyers that prioritize a marketing automation platform with a broad integration ecosystem and AI-assisted workflow optimization. The supplied comparison page describes it as an AI-first platform with goal-aware automation and personalized experiences across email, SMS, and WhatsApp, which makes it a strong fit for marketing teams that live in connected app stacks.
| Dimension | Ontraport | ActiveCampaign |
|---|---|---|
| Platform scope | Ontraport is described as offering CRM, content management through webpages, lead tracking, traditional marketing approaches, online payments, and workflow automation. That makes it feel broader than a pure email automation tool. | ActiveCampaign is presented as an AI-first marketing platform focused on goal-aware automation and personalized experiences across email, SMS, and WhatsApp, with 950+ app integrations. |
| Lead scoring and routing | Ontraport explicitly includes lead scoring and routing in its pricing-page feature list, and the support materials point buyers to lead scoring setup steps. That is a meaningful advantage if lead qualification is central to your workflow. | The supplied ActiveCampaign comparison text does not explicitly mention lead scoring or routing, so that capability is not confirmed here from the provided documents. |
| Payments and customer operations | Ontraport includes online payments, order forms, upsells, decline recovery, and customer-center style functionality in the supplied materials. It is therefore positioned to support more of the revenue workflow around campaigns. | The supplied ActiveCampaign document emphasizes automation and messaging channels, but it does not show the same breadth of native payment or customer-operations features in the provided text. |
Ontraport offers a 14-day free trial.
All plans start with a 14-day free trial.
Ontraport says no credit card is required to sign up for the trial.
No credit card required to sign up.
ActiveCampaign is shown as starting at $15 per month billed annually in the supplied comparison.
Starter $15 per month (billed annually)
ActiveCampaign has 942 Reviews and Ratings on the supplied TrustRadius comparison page.
942 Reviews and Ratings
Ontraport has 43 Reviews and Ratings on the supplied TrustRadius comparison page.
43 Reviews and Ratings
Ontraport has a TrustRadius score of 9.8 out of 10 in the supplied comparison page.
Score 9.8 out of 10
ActiveCampaign has a TrustRadius score of 8.5 out of 10 in the supplied comparison page.
Score 8.5 out of 10
Ontraport pricing changes with contacts and users.
Pricing adjusts with the number of contacts in the database and users in the account.
Ontraport’s support article is dated July 15, 2026.
Last updated on: July 15, 2026
The grandfathered pricing reference says June 15, 2023 is the effective date for the listed prices.
Prices below are effective June 15, 2023.
Choose Ontraport if you want a single platform to handle automation plus adjacent operational needs such as CRM, payments, pages, membership, and lead scoring. The supplied documents also show setup help, training, and a trial, which may reduce friction for smaller teams that want hands-on onboarding.
Choose ActiveCampaign if your main need is marketing automation with a larger integration ecosystem and a platform positioned around AI-first personalization. It is the more straightforward choice when your stack already exists and the marketing team mainly needs orchestration rather than an all-in-one business operations layer.
Based on the supplied documents, Ontraport is the clearer choice for lead scoring and routing because those capabilities are explicitly listed on its pricing page. The support content also references lead scoring setup steps, which suggests the feature is well documented and intended for active use. ActiveCampaign may still support similar workflows, but the provided documents do not explicitly confirm that here, so this comparison favors Ontraport on the evidence supplied.
The supplied documents do not support a simple universal answer. TrustRadius shows ActiveCampaign starting at $15 per month billed annually, while Ontraport’s official pricing page emphasizes a 14-day free trial and plan-based pricing that changes with contacts and users, rather than a single flat starting price in the provided text. If price transparency is your top priority, ActiveCampaign is easier to benchmark from the supplied source, but Ontraport may be more valuable if you need its broader feature set.
Ontraport looks better suited to all-in-one buyers based on the supplied material. Its pages describe CRM, automation, payments, web pages, lead tracking, membership sites, and support resources in one package. ActiveCampaign is strong as a marketing automation platform, but the provided documents position Ontraport more clearly as the broader operating system around the marketing funnel.
