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Home/Marketing Automation/Ontraport

Ontraport Pricing, Plans, and Availability

#19 in Marketing Automation

by Ontraport · ontraport.com ↗

Provides explicit lead scoring setup steps via Contacts → Settings → Lead Scoring

#19Marketing Automation
Updated Jul 15, 2026Visit website ↗
16.3/ 100
AI visibility score

How often Ontraport appears when AI assistants answer buyer questions.

#19 in Marketing Automation
Mention rate20%
Answer coverage8 of 40 runs
Ontraport16.3
OverviewPricingReviewsOntraport vs ActiveCampaign

Pricing at a glance

◇ Pricing model

Subscription pricing with a 14-day free trial; monthly or annual billing; some account levels and add-ons require contacting sales for pricing.

↻ Billing notes

Ontraport says all plans start with a 14-day free trial and that no credit card is required to sign up. The pricing FAQ states you can pay monthly or annually, and annual subscriptions commit you for the year with two months free. The supplied pricing documents also note that some add-ons are billed as recurring subscriptions, some are available only to certain account levels, and some require contacting support or sales for setup or custom pricing.

Evidenceontraport.com ↗ontraport.com ↗ontraport.com ↗

Plans and pricing

3 tiers

Starter

Not publicly listed in the supplied official pricing page text
Contact sales

The supplied official pricing documents do not include a public Starter plan price for current accounts. For grandfathered Dynamic CMS add-ons, Starter is listed as a separate package with its own limits, but that is explicitly for grandfathered accounts.

Builder

Not publicly listed in the supplied official pricing page text
Contact sales

The supplied official pricing documents do not include a public Builder plan price for current accounts. For grandfathered Dynamic CMS add-ons, Builder is listed separately for grandfathered accounts only.

Architect

Not publicly listed in the supplied official pricing page text
Contact sales

The supplied official pricing documents do not include a public Architect plan price for current accounts. For grandfathered Dynamic CMS add-ons, Architect is listed separately for grandfathered accounts only.

Evidenceontraport.com ↗ontraport.com ↗

Add-ons and extras

Account rollback

$50

A rollback restores deleted account data when the request is made within the supported window. Ontraport says deleted data is saved for 90 days and that each rollback generally takes 5 to 7 business days after verification.

Dynamic CMS grandfathered add-ons

$49, $99, $149, or Custom

For grandfathered accounts only, Ontraport lists Dynamic CMS add-on packages named Starter, Builder, Architect, and Visionary. The supplied grandfathered pricing reference says Visionary requires contact for custom pricing, and the plans include different object, record, and display limits.

Additional users for grandfathered accounts

$47/month per additional user seat

For grandfathered subscription packages, additional users are billed per added seat. The same document groups this as an account add-on for established accounts on older pricing structures.

Evidenceontraport.com ↗ontraport.com ↗

Hidden and indirect costs

Worth budgeting for
⚠  The supplied documents show that some features can trigger extra spend beyond the core subscription. Examples include Dynamic CMS overages, high-performance caching, AI Assistant credits, bulk email packages, inbox licenses, SMS plans, and private IP setup or email delivery services. Some of these are described without a public price in the supplied text, so the practical hidden cost is that buyers may need to budget for usage-based or quote-based add-ons as they scale.
⚠  Implementation and support can also add cost if you want more than the self-serve experience. Ontraport says it can provide migration and setup help, implementation and VIP services, and concierge services, but the supplied pricing text does not publish a general rate card for those services. Buyers should expect these to be scope-based or provided after contacting the company.
Evidenceontraport.com ↗ontraport.com ↗ontraport.com ↗

What buyers actually pay

A small team wants to test Ontraport before committing.

Expected cost$0 for the first 14 days, then a paid subscription chosen inside the platform if they continue.
free trialchosen planmonthly or annual billing

A team needs account recovery help after accidental deletion.

Expected cost$50 per account rollback.
number of rollback requests

A grandfathered customer adds more users to an older plan.

Expected cost$47/month per additional user seat.
number of added user seats
Evidenceontraport.com ↗ontraport.com ↗ontraport.com ↗

Pricing FAQ

Yes. The supplied pricing page says all plans start with a 14-day free trial. It also says no credit card is required to sign up. If you do not upgrade before the trial ends, you will not be charged.

Yes. The pricing FAQ says you can choose monthly or annual billing. It also says annual subscriptions include two months free, which is useful if you know you will keep the platform for the full year.

Yes. The supplied support documents describe add-ons and services such as rollbacks, Dynamic CMS packages, AI Assistant credits, bulk email packages, inbox plans, SMS plans, and private IP services. Some of these have published prices, while others are described as requiring support contact or custom pricing, so buyers should review usage needs before purchase.

Evidenceontraport.com ↗ontraport.com ↗ontraport.com ↗
On this page
01Pricing at a glance02Plans and pricing03Add-ons and extras04Hidden and indirect costs05What buyers actually pay06Pricing FAQ
At a glance
Category rank#19 · Marketing Automation
AI visibility16.3 / 100
Mention rate20%
CategoryMarketing Automation
BrandOntraport
Websiteontraport.com ↗

Compiled from public product evidence and live AI answers. Empty or unsupported fields are omitted.

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