by Otterly · otterly.ai ↗
Monitors brand visibility and citations across AI search and assistant experiences, including prompts and answer sources.
OtterlyAI is an AI visibility platform for marketing teams that want to see whether their brand appears in AI search answers, which prompts trigger those answers, and which sources get cited. It is designed for teams working on GEO, content optimization, and competitive monitoring across assistants and AI search engines.
OtterlyAI focuses on showing how a brand appears across AI search engines and assistant experiences. The platform monitors mentions, citations, and brand visibility over time so teams can understand where they show up, where they disappear, and how they compare with competitors. It is positioned as a content intelligence platform for AI search rather than a traditional SEO tool.
OtterlyAI tracks when a brand is mentioned in AI-generated answers and helps teams understand overall visibility in AI search. The product page says it monitors brand and website appearance across major AI search engines and compares performance against competitors.
The platform shows which domains and URLs AI search engines cite, with position changes over time and daily checks. That makes it easier to identify the sources influencing AI answers and where a brand may need stronger authority or content support.
OtterlyAI includes brand reports and competitive benchmarking to help teams see who performs best in a category. The feature set emphasizes brand mentions, brand coverage, domain citations, and side-by-side visibility against competing brands.
Beyond monitoring, OtterlyAI is built to help teams act on what they find. Its workflow spans prompt research, content audits, crawlability checks, and prioritized recommendations that point to concrete next steps for improving AI visibility. That makes it useful for teams trying to move from passive measurement to active optimization.
OtterlyAI can uncover prompts, topics, and intent patterns that drive AI-generated answers in a category. The product also says users can research prompts based on keywords, a brand name, or a URL to understand what people may ask in AI search.
The platform includes crawlability checks and content audits to help teams understand why AI may not cite their pages. Its materials describe prediction, brief generation, and structured guidance for turning invisible pages into AI sources.
OtterlyAI generates prioritized, actionable recommendations based on report data, cited websites, successful competitors, and mentioned brands. The goal is to help teams improve content so AI engines are more likely to cite it in answers.
OtterlyAI includes collaboration and reporting features for agencies and multi-brand teams. Workspaces, exports, connectors, APIs, and MCP support help teams distribute visibility data beyond the dashboard and into internal reporting or automations. The pricing and comparison pages also position the product as agency-friendly and built for scaling across multiple clients or projects.
OtterlyAI supports multiple workspaces, unlimited team members, and client separation for agency-style use. This helps larger teams keep brand reports, prompts, and audits organized by project or customer.
The platform offers detailed reports and exports, Google Looker Studio connectivity, public API access, and MCP support. Those options make it easier to bring AI search visibility data into dashboards, automation workflows, or custom reporting systems.
OtterlyAI describes an agency partner path with more prompts, separate environments for clients, pitch workspaces, branded reporting, and co-marketing support. That packaging suggests the product is meant to help agencies sell and deliver GEO services as part of client engagements.
VP Marketing or Head of Marketing
SEO Manager, Content Strategist, or GEO specialist
Agency owner, SEO consultant, or client services lead
OtterlyAI is an AI search monitoring and optimization platform founded by Thomas Peham, Josef Trauner, and Klaus-M. Schremser. The company says it launched its initial product in October 2024 and positions itself as a leader in AI search analytics and optimization for marketing teams.
Founded by Thomas Peham, Josef Trauner, and Klaus-M. Schremser.
Initial product launch in October 2024.
The company describes itself as one of the first AI search monitoring solutions for marketing teams.
OtterlyAI’s pricing is built for teams that want to monitor how their brand appears inside AI search and assistant experiences without buying a separate tool for every workflow. The public pricing page shows a simple ladder: Lite, Standard, and Premium, plus a custom Enterprise option for larger buyers. Base plans are prompt-based, with included monitoring for major AI search engines, daily tracking, brand reports, GEO audits, and team collaboration. Standard and Premium add higher prompt caps, API and MCP access, more audit volume, and reporting integrations, while Enterprise is reserved for custom requirements such as SSO and tailored payment terms. The company also sells paid add-ons for extra prompt batches and additional AI engines, which means the final monthly spend depends on how many prompts you need and which engines you want to track. Pricing is publicly posted in USD on the pricing page, annual billing is available at a discount, and new users can start a free trial without entering payment details. For buyers comparing AI visibility tools, the key thing to understand is that OtterlyAI’s pricing scales by prompt volume and add-on usage rather than by a seat-only model.
OtterlyAI is positioned against GEO and AI search visibility tools such as Semrush, Profound, Peec AI, Rankscale, ScrunchAI, Promptwatch, and Conductor AI. Its messaging emphasizes GEO-native workflow, actionable recommendations, transparent prompt-based pricing, and broader operational support for agencies and multi-brand teams.
These candidates come from measured co-mentions or source-backed alternatives. A full comparison is published only after both products have supporting evidence.
OtterlyAI is positioned across the supplied marketplace and comparison documents as an AI visibility product for brands that want to understand how they appear inside AI-powered search and assistant experiences. The strongest consistent signal is that it monitors brand, content, competitors, and prompts, which makes it relevant for SEO, GEO, and marketing teams trying to measure AI-driven discoverability. The evidence available here is light on direct end-user review quotes, star ratings, or reviewer counts, so this page focuses on what the fetched sources actually support: product positioning, pricing context, and the themes that recur across review-platform and comparison pages.
In the marketplace sources, OtterlyAI is described as a tool for "content & brand monitoring for AI-powered Search Experiences," and G2 frames it as helping brands track visibility across ChatGPT, Perplexity, and Google AI Overviews. That combination suggests the product is aimed at teams that need visibility monitoring rather than general-purpose SEO analytics. A third-party comparison also suggests the entry tier may be relatively prompt-limited, which could be relevant for buyers evaluating scan volume and cost efficiency. Because the fetched review pages do not expose enough individual ratings or reviewer commentary in the supplied text, the most reliable way to read buyer fit is through the use cases and plan details that are explicitly stated in the documents.
Examples of how assistants answer real buyer questions in this category.
View all AI Visibility prompts →I'll search for AI visibility platforms that track brand mentions across AI chatbots and search engines.Let me search for more specific information about the leading platforms mentioned.Based on my research, here are the best AI visibility platforms for tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity: ## Top Recommendations For most businesses: OtterlyAI — Starting at $29/month for the Lite plan with 15 prompts, and $189/month for the Standard plan with 100 prompts, OtterlyAI offers tracking across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Google Gemini, and Microsoft Copilot. The platform is used by 30,000+ marketing professionals worldwide and is recognized by G2, OMR, and Gartner. It includes GEO audits that analyze 25+ on-page factors, which is one of the more actionable features in the category, plus citation tracking and competitive benchmarking. Note that Google AI Mode and Gemini cost extra as add-ons ($9 to $149/month depending on tier). For comprehensive tracking with optimization: AI Rank Lab — Pricing starts at $79/month with a 14-day free trial. This platform tracks brand citations across ChatGPT, Perplexity, Claude, Gemini, Grok, and Bing Copilot and goes beyond monitoring by providing a 100+ factor audit in under 60 seconds covering heading hierarchy, FAQ schema, entity density, structured data completeness, and more, with each finding scored and prioritized. It's particularly strong if you want actionable recommendations, not just visibility data. For enterprise needs: Profound — The most mature dedicated platform for tracking brand mentions across all four major AI engines, with custom prompts running across ChatGPT, Claude, Gemini, and Perplexity simultaneously, scoring position, sentiment, and citation frequency, though pricing reflects its enterprise positioning. It tracks ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews, Google AI Mode, Google Gemini, Grok, Amazon Rufus, M
Based on 2026 market analysis, the best AI visibility platforms for tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity are those that offer comprehensive, multi-model tracking and actionable competitive insights.[ ](https://www.get-ryze.ai/blog/best-tools-to-track-citations-in-chatgpt-and-claude)[ ](https://writesonic.com/blog/llm-tracking-tools) Top contenders include specialized, dedicated AI tools and robust SEO suites:[ ](https://llmpulse.ai/blog/best-google-ai-mode-trackers/)[ ](https://avivdigital.in/digital-marketing/courses/calicut/ai-tools-chatgpt-gemini-changing-marketing/)[ ](https://pranas.co/monitor-brand-mentions-chatgpt-gemini) - [Profound](https://amplitude.com/compare/best-ai-visibility-tools): Cited as a top enterprise-focused point solution for AI answer monitoring across all major platforms, including ChatGPT, Claude, Perplexity, and Gemini. - [Mentionova](https://www.rivo.io/blog/ai-visibility-tracking-tools): Purpose-built for AI visibility, covering all four requested AI engines plus Reddit and Google AI Overviews. - [AIClicks](https://quickseo.ai/blog/top-ai-visibility-tracking-tools-chatgpt-claude-gemini-perplexity-2026): Tracks 10+ AI platforms—including the main four—by querying real user-facing interfaces rather than just APIs to ensure accuracy. - Rankscale: A pioneer in this space providing daily tracking across ChatGPT, Claude, Perplexity, and Gemini, including AI readiness scoring. - [Geoptie](https://geoptie.com/blog/best-ai-search-visibility-tools): Strongly recommended for its ability to track across all four main engines while pairing monitoring with content production.[](https://quickseo.ai/blog/top-ai-visibility-tracking-tools-chatgpt-claude-gemini-perplexity-2026) [ ](https://quickseo.ai/blog/top-ai-visibility-tracking-tools-chatgpt-claude-gemini-perplexity-2026)[ ](https://amplitude.com/compare/best-ai-visibility-tools)[ ](https://www.therankmasters.com/insights/ai-visibility/ai-br
For tracking brand mentions specifically across ChatGPT, Claude, Gemini, and Perplexity, Otterly.AI is the best dedicated platform for most teams, offering a clean interface and a useful free tier to start . If you need enterprise-grade depth with optimization capabilities (finding gaps and creating content to win mentions), Promptwatch is the most complete platform, covering 10 models including your four targets . For teams already using Semrush, SE Visible (SE Ranking) is the strongest integrated choice, providing accurate strategic views across these exact four platforms . ### Recommended Ordering by Use Case | Priority | Platform | Best For | Key Coverage | | :--- | :--- | :--- | :--- | | 1 | Otterly.AI | Startups & SMBs needing a dedicated, easy-to-use tracker | ChatGPT, Claude, Gemini, Perplexity (+ Copilot, AI Overviews) | | 2 | Promptwatch | Teams needing an "action loop" to fix visibility gaps | 10 models including all 4 targets; core differentiator is content creation | | 3 | SE Visible | SEO teams already standardized on Semrush | ChatGPT, Perplexity, Gemini, Claude (+ AI Mode, AIO) | | 4 | Frizerly | Unified reputation management & automated boosting | ChatGPT, Claude, Gemini, Perplexity (+ Grok) | Why not Evertune or Profound? While Evertune is the most comprehensive *end-to-end* enterprise platform, it is often priced for large organizations and may be overkill for simple mention tracking . Profound is the strongest *dedicated monitor* for deep enterprise reporting but lacks the content-creation optimization loop found in Promptwatch . Action Step: Start with Otterly.AI's free tier to run a baseline audit across your four target models, then upgrade to Promptwatch if you need to actively generate content to improve your AI share of voice .
To measure your share of voice in AI-generated answers, you'll want to look at specialized tools that track brand mentions and visibility across AI platforms like ChatGPT, Perplexity, Claude, and Google's AI Overviews. Let me search for the current solutions available in this space.Based on the search results, I can provide you with a comprehensive answer about measuring share of voice in AI-generated answers. ## How to Measure Your Share of Voice in AI-Generated Answers To track your brand's visibility in AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews, you'll need specialized AI visibility tracking tools. Here are your best options: ### Top Recommended Solutions 1. Semrush AI Visibility Toolkit (Enterprise-focused) Semrush offers AI share of voice tracking through both their AI Visibility Toolkit and Enterprise AIO solution, showing how often your brand appears in AI-generated answers and how your visibility compares to competitors. You can track performance across ChatGPT, Google AI Mode, and Perplexity with competitive benchmarking built in. 2. HubSpot AEO (Mid-market to Enterprise) HubSpot's AEO tool shows your brand visibility score, how that score trends over time across ChatGPT, Gemini, and Perplexity, and includes a competitive landscape with share of voice metrics. HubSpot suggests prompts based on your company, competitors, and industry, making setup easier. 3. OtterlyAI (Budget-friendly) OtterlyAI offers a free trial with pricing starting at $29/month, providing citation tracking across six AI platforms, competitive benchmarking reports, and alerts when brand mentions change. 4. Nightwatch (SEO-focused teams) Nightwatch tracks AI share of voice automatically as part of its AI tracking tool, including sentiment, position, and competitor share across ChatGPT, Perplexity, Google AI Mode, and AI Overviews. 5. Additional Options: - Scrunch - Collects real responses across all configured AI platforms
Use Slate to monitor OtterlyAI over time, understand the source and positioning gaps that influence recommendations, and prioritize what to improve next.
