by Otterly · otterly.ai ↗
Monitors brand visibility and citations across AI search and assistant experiences, including prompts and answer sources.
OtterlyAI’s pricing is built for teams that want to monitor how their brand appears inside AI search and assistant experiences without buying a separate tool for every workflow. The public pricing page shows a simple ladder: Lite, Standard, and Premium, plus a custom Enterprise option for larger buyers. Base plans are prompt-based, with included monitoring for major AI search engines, daily tracking, brand reports, GEO audits, and team collaboration. Standard and Premium add higher prompt caps, API and MCP access, more audit volume, and reporting integrations, while Enterprise is reserved for custom requirements such as SSO and tailored payment terms. The company also sells paid add-ons for extra prompt batches and additional AI engines, which means the final monthly spend depends on how many prompts you need and which engines you want to track. Pricing is publicly posted in USD on the pricing page, annual billing is available at a discount, and new users can start a free trial without entering payment details. For buyers comparing AI visibility tools, the key thing to understand is that OtterlyAI’s pricing scales by prompt volume and add-on usage rather than by a seat-only model.
Prompt-based subscription with monthly and annual billing; add-ons are sold separately; custom Enterprise pricing is quote-only.
OtterlyAI offers both monthly and annual subscriptions, and annual billing is available at a discount. The help center says no credit card is required for the free trial, while the pricing page says a free trial is available for new users. Customers can upgrade, downgrade, or cancel from account settings, and payments are accepted by standard credit card. Enterprise plans are quote-only and may support custom payment options such as wire transfer. Official materials also note that add-on prices are displayed in US dollars excluding tax, while the help center says pricing may be shown in USD or EUR depending on location.
Lite is the entry tier and is limited to 15 search prompts and 1 workspace. The pricing page does not publicly disclose a seat minimum, and the help article says billing can be monthly or annual.
Standard includes 100 search prompts and supports 5,000 GEO URL audits per month. The page also states that extra prompts can be added in batches of 100 at any time.
Premium includes 400 search prompts and 10,000 GEO URL audits per month. Like Standard, it can also add batches of 100 extra prompts.
Enterprise pricing is not publicly listed and requires contacting OtterlyAI for a quote.
Available on Standard and Premium plans; not available on Lite.
Available on Standard and Premium plans; not available on Lite.
Paid add-on for Lite, Standard, and Premium respectively.
Annual add-on pricing for Lite, Standard, and Premium respectively.
Paid add-on for Lite, Standard, and Premium respectively.
Annual add-on pricing for Lite, Standard, and Premium respectively.
Paid add-on for Lite, Standard, and Premium respectively.
Annual add-on pricing for Lite, Standard, and Premium respectively.
A solo marketer wants a low-cost way to track a small number of AI search prompts and brand reports.
Expected cost$29/month on Lite, plus any add-ons needed for AI Mode, Gemini, or Claude.A small marketing team needs more prompts, API access, and reporting integrations.
Expected cost$189/month on Standard, plus $99 for each extra batch of 100 prompts if needed.An agency needs high prompt volume and larger audit capacity for client work.
Expected cost$489/month on Premium, plus add-ons for extra prompt batches or AI engines if desired.A larger organization needs SSO, custom terms, and tailored support.
Expected costNot publicly disclosed; quote-only Enterprise pricing.Yes. OtterlyAI says you can subscribe monthly or annually, and the help center confirms that annual billing is available at a discount. The public pricing page is the place to check for exact annual amounts. If you are comparing plans, be sure to look at the billing cadence shown for the specific tier and add-on you want.
Yes, OtterlyAI says it provides a free trial for new users. The help center adds that no credit card is required to start the trial. If the trial ends, you need to choose a paid plan to continue monitoring.
OtterlyAI says there are no hidden charges and that all fees are clearly outlined in the pricing plans. At the same time, add-ons can increase your total monthly or annual spend, and taxes may apply because add-on pricing is listed excluding tax. So while the pricing structure is transparent, your final total can still change based on usage, add-ons, and local tax treatment.
Yes. The help center says you can upgrade or downgrade at any time from the Billing tab in your account. It also says you can switch plans later and that you can cancel your subscription through your account settings. That makes the product flexible for teams that expect prompt volume or workflow needs to change.
