Who each engine recommends
Position of every brand named in the latest run.
| Brand | ChatGPT | Perplexity | AI Mode | Mention rate |
|---|---|---|---|---|
| Microsoft Entra ID | #2 | #1 | #2 | |
| Okta | #4 | #3 | #5 | |
| JumpCloudTop pick | #1 | — | #3 | |
| OneLogin | — | #2 | #4 | |
| Google Cloud Identity | — | — | #1 | |
| Authentik | #3 | — | — | |
| Cisco Duo | — | #4 | — | |
| Keycloak | — | #5 | — | |
| Microsoft Entra External ID | #5 | — | — | |
| AWS | — | — | #6 | |
| Bitwarden | — | — | #7 |
Mention rate over time
Share of engines naming each brand, weekly over the last 60 days (up to 8 brands).
JumpCloud is named by 67% of engines today.
Responses
What each engine answered, and how the shortlist moved.
- JumpCloud — If you're looking for an affordable Identity and Access Management (IAM) platform that is still reliable, secure, and suitable for business use, I would start with JumpCloud, Microsoft Entra ID, and Authentik. ↑ 2 vs last week
- Microsoft Entra ID — If you're looking for an affordable Identity and Access Management (IAM) platform that is still reliable, secure, and suitable for business use, I would start with JumpCloud, Microsoft Entra ID, and Authentik. ↓ 1 vs last week
- Authentik — If you're looking for an affordable Identity and Access Management (IAM) platform that is still reliable, secure, and suitable for business use, I would start with JumpCloud, Microsoft Entra ID, and Authentik. New this week
- Okta — Larger organization needing a dedicated identity provider: Okta. ↓ 2 vs last week
Dropped from this engine’s shortlist this week: Keycloak
- Microsoft Entra ID — For workforce IAM, the best affordable-and-reliable choice is usually Microsoft Entra ID if your organization already uses Microsoft 365.
- OneLogin — OneLogin — likely the best low-cost mainstream option for small and mid-sized organizations.
- Okta — Plans reportedly start around $3/user/month, with SSO, MFA, and directory features; it is less feature-rich than Okta or Entra for complex enterprise governance. ↑ 2 vs last week
- Cisco Duo — Cisco Duo — best if your main requirement is dependable MFA rather than full lifecycle IAM. ↓ 1 vs last week
- Keycloak — Keycloak — lowest software cost because it is free and open source, but hosting, upgrades, monitoring, and security operations become your responsibility. ↓ 1 vs last week
When balancing affordability and reliability in an Identity and Access Management (IAM) platform, the "best" choice heavily depends on your current software ecosystem. The most reliable, cost-effective options on the market span specific use cases:
- Google Cloud Identity — Google Cloud Identity (Best if you use Google Workspace): If your organization already operates on Google Workspace, basic workforce IAM (SSO, MFA, and fundamental device management) is included at no extra charge . New this week
- Microsoft Entra ID — Microsoft Entra ID (Best if you use Microsoft 365): Formerly Azure AD, if you are already paying for Microsoft 365 Business or Enterprise tiers, basic Entra ID is already included in your license . ↑ 1 vs last week
- JumpCloud — JumpCloud (Best for unified Identity + Device Management): JumpCloud is an open directory platform that combines cloud directory services, SSO, MFA, and device management (MDM) into a single per-user subscription. ↑ 1 vs last week
- OneLogin — OneLogin (Best standalone budget cloud IAM): If you need a vendor-agnostic, dedicated IAM tool that handles SSO, MFA, and user provisioning without locking you into Microsoft or Google, OneLogin historically undercuts… New this week
- Okta — OneLogin (Best standalone budget cloud IAM): If you need a vendor-agnostic, dedicated IAM tool that handles SSO, MFA, and user provisioning without locking you into Microsoft or Google, OneLogin historically undercuts… ↓ 4 vs last week
- AWS — What productivity or cloud ecosystem your team primarily relies on (e.g., Microsoft 365, Google Workspace, AWS)? New this week
Dropped from this engine’s shortlist this week: Ping Identity, Cisco Duo
Citations
Sources the engines cited for this prompt.
| Source | Type | Citations | Cited by |
|---|---|---|---|
| costbench.com | Web | 4 | ChatGPT, Perplexity |
| idppricing.com | Web | 2 | ChatGPT |
| startwithidentity.com | Web | 2 | ChatGPT, Google AI Mode |
| amazon.com | Web | 1 | ChatGPT |
| bitwarden.com | Brand site · Bitwarden | 1 | Google AI Mode |
| designrush.com | Web | 1 | Perplexity |
| expertinsights.com | Web | 1 | Perplexity |
| flozic.ai | Web | 1 | Perplexity |
| github.com | Web | 1 | ChatGPT |
| goauthentik.io | Brand site · Authentik | 1 | ChatGPT |
| guideflow.com | Web | 1 | Perplexity |
| itechguides.com | Web | 1 | ChatGPT |
| jumpcloud.com | Brand site · JumpCloud | 1 | ChatGPT |
| lumos.com | Web | 1 | Perplexity |
| microsoft.com | Brand site · Microsoft Entra ID | 1 | ChatGPT |
| okta.com | Brand site · Okta | 1 | ChatGPT |
| oracle.com | Web | 1 | ChatGPT |
| rankite.com | Web | 1 | Perplexity |
| synk.to | Web | 1 | Perplexity |
| toolradar.com | Web | 1 | Perplexity |