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SlateIndex

Bitwarden

Open source password, passkey and secrets management

Identity & Access ManagementSanta Barbara, California, USA201–500 employeesFounded 2016

Visibility score
5.6%
up+3.4% vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

  • Bitwarden ranks #14 of 37 in Identity & Access Management with an AI visibility score of 5.6 (SlateIndex, Nov 3, 2026).
  • Bitwarden's visibility rose 3.4 points since the previous weekly run.
  • Bitwarden is most visible on Google AI Mode (6.1) and least on ChatGPT (0).
  • AI engines name Bitwarden in 8 of the 30 Identity & Access Management buyer prompts SlateIndex tracks.
  • bitwarden.com is the source AI engines cite most in answers about Bitwarden, with 8 citations.

About

Company details for Bitwarden

Bitwarden is an open source, end-to-end encrypted password manager for individuals, teams and enterprises. It stores, shares and autofills passwords, passkeys and other sensitive information, with cloud or self-hosted deployment. Business plans add SSO, SCIM and directory provisioning, policies, event logs and Access Intelligence risk reporting. The company also offers Secrets Manager for developer and machine credentials and Passwordless.dev for passkey authentication. It ranks #14 of 37 in Identity & Access Management on SlateIndex and has a visibility score of 5.6 in the latest weekly run.

Founded in 2016 and headquartered in Santa Barbara, California, USA, the company employs 201–500 people. Its differentiator: open source codebase with published third-party security audits.

Company size
201–500 employees
Headquarters
Santa Barbara, California, USA
Founded
2016
Company type
Private, venture-backed
Funding
Growth round led by PSG
Customers
80,000 · per bitwarden.com/about
Pricing
Free; paid from $1.65 per seat / mo · per seat
Free trial
Free plan available
Deployment
Cloud or self-hosted
Platforms
Windows, Mac, Linux, Chrome OS, Android, iPhone, iPad, Web, Browser extensions
Languages
50 supported
Compliance
ISO 27001, SOC 2 Type II, SOC 3, HIPAA, GDPR, Data Privacy Framework
Support
24/7 email support, Priority support for paid users, Dedicated engagement success manager, Dedicated onboarding and training, Help center

Read from bitwarden.com, g2.com, twitter.com, linkedin.com, techcrunch.com, pitchbook.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
5.6%
across Identity & Access Management answers, weighted by position
ChatGPT0%
AI Mode6.1%
Perplexity5%
Change
up+3.4%
vs last week’s run
Category rank
#14 of 37
in Identity & Access Management
Mentions
9
in this week’s run
Share of voice
3%
of AI mentions in Identity & Access Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now5.6%
30-day changeup+4.199999999999999pp
High · low5.6% · 1.4%
Rank#27 → #14
0%25%50%75%100%Nov 2Nov 3Bitwarden 6%

Bitwarden gained 4.2 points over 1 weekly run in Identity & Access Management. Microsoft Entra ID leads the category at 66%.

Media

Website and product screenshots for Bitwarden

All media

AI mentions & citations

Recent answers that name Bitwarden

All prompts

Products & features

What Bitwarden sells

Bitwarden Password Manager

End-to-end encrypted password and passkey manager for individuals and organizations.

Bitwarden Secrets Manager

Centralized management of machine and AI agent credentials for developers and DevOps teams.

Bitwarden Passwordless.dev

Developer toolkit for building FIDO2 WebAuthn passkey authentication.

Access Intelligence

Enterprise reporting on credential risk and shadow IT with remediation guidance.

Directory Connector

Standalone app that syncs users and groups from a directory service.

Strengths engines cite

  • Team vaults share app credentials without revealing plaintext passwords
  • Recognised as an enterprise-grade option

Target market & buyers

Individuals, families, businesses of all sizes, developers and MSPs

IndustryPrimary use case
HealthcareProtecting credentials for health records, pharmacy portals and lab systems under HIPAA and GDPR
Public SectorCredential security for federal, state and local agencies
Financial ServicesEncryption, access controls and audit trails for GLBA and SOX
IT/SaaSSecuring environments and meeting SOC 2 and ISO 27001 audits
LegalSharing credentials, documents and MFA codes with role-based access

Funding & recent developments

Funding

RoundYearAmount
Series A2019$20M
Secondary transaction2021—
Growth round led by PSG2022$100M
Latest known roundTotal raised
Growth round led by PSG—

Recent developments

  1. Oct 2026CompanyOfficial app builds move to commercial license

    Bitwarden moved official app builds to a commercial license while keeping GPLv3 versions on GitHub; self-hosting unaffected.

  2. Apr 2026SecurityMalicious npm package for Bitwarden CLI

    A malicious package was briefly distributed via npm for @bitwarden/cli@2026.4.0, linked to a broader Checkmarx supply-chain incident.

  3. Mar 2025SecurityISO/IEC 27001:2022 certification

    Bitwarden achieved ISO/IEC 27001:2022 certification.

Competitive landscape

How Bitwarden compares with its top three alternatives

All alternatives

Bitwarden most often appears alongside Microsoft Entra ID, Okta, JumpCloud in AI answers.

BrandVisibilityShare of voicevs last weekStarting price
Bitwarden5.6%3%up+3.4%Free plan
Microsoft Entra ID66%12.9%up+5.2%Pricing not available
Okta56.9%12.2%down−0.9%$6 / seat / mo
JumpCloud25.8%6.7%down−0.7%$9 / seat / mo
AWS35.7%7.5%NewPricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 33% · Neutral 67% · Mixed 0% of 3 engine answers that mention Bitwarden

Praised for

  • Team vaults share app credentials without revealing plaintext passwords
  • Recognised as an enterprise-grade option

Criticised for

    Pricing

    Per seat pricing with a free plan

    Full pricing
    Free$0forever
    Premium$1.65month, billed annually at $19.80
    Families$3.99month for up to 6 users, billed annually at $47.88
    Teams$4user per month, billed annually
    Enterprise$6user per month, billed annually
    Custom (large organizations)Customcontact sales

    Cite as: SlateIndex, “Bitwarden AI visibility profile”, https://slateindex.ai/brand/bitwarden, data of Nov 3, 2026. Licence: CC BY 4.0.