Microsoft Entra ID
Microsoft's cloud identity and access management service
#1 of 37 in Identity & Access Management45% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Microsoft Entra ID ranks #1 of 37 in Identity & Access Management with an AI visibility score of 66 (SlateIndex, Nov 3, 2026).
- Microsoft Entra ID's visibility rose 5.2 points since the previous weekly run.
- Microsoft Entra ID is most visible on ChatGPT (80.5) and least on Perplexity (63.1).
- AI engines name Microsoft Entra ID in 27 of the 29 Identity & Access Management buyer prompts SlateIndex tracks.
- microsoft.com is the source AI engines cite most in answers about Microsoft Entra ID, with 50 citations.
About
Company details for Microsoft Entra ID
Microsoft Entra ID, formerly Azure Active Directory, is Microsoft's cloud-based identity and access management service. It provides authentication, policy enforcement and protection for users, devices, apps and resources. It is offered in Free, P1 and P2 tiers, with P1 covering single sign-on, multi-factor authentication and Conditional Access, and P2 adding ID Protection, Privileged Identity Management and access reviews. It ranks #1 of 37 in Identity & Access Management on SlateIndex and has a visibility score of 66 in the latest weekly run.
Its differentiator: every Microsoft 365 tenant includes an Entra ID instance, so it is the built-in identity layer for Microsoft cloud services.
- Website
- entra.microsoft.com
- Categories
- Identity & Access Management
- Founded
- 2008
- Company type
- Division of Microsoft
- Deployment
- Cloud
Read from en.wikipedia.org, g2.com, netwrix.com, microsoft.com, itkorr.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Microsoft Entra ID gained 5.1 points over 1 weekly run in Identity & Access Management. Microsoft Entra ID leads the category at 66%.
Media
Website and product screenshots for Microsoft Entra ID
AI mentions & citations
Recent answers that name Microsoft Entra ID
What are common mistakes when buying a identity and access management platform?
Microsoft 365 and Azure.
How do companies control who can access which systems without a dedicated tool?
Microsoft 365: Admin roles and user permissions.
What should a identity and access management platform integrate with?
AWS Managed Microsoft AD
Best identity and access management platform for enterprise
If you're selecting an enterprise-grade Identity and Access Management (IAM) platform, my recommendation is to shortlist Microsoft Entra ID, Okta, Ping Identity, SailPoint, and CyberArk.
Where can I sign up for a identity and access management platform?
What are the pros and cons of Microsoft Entra ID?
Microsoft Entra ID: Pros and Cons
How do I choose a identity and access management platform for a mid-market team?
Google Factor: If your organization is heavily embedded in Microsoft 365, Microsoft Entra ID is often a natural and cost-effective fit.
What should a identity and access management platform integrate with?
Directory Services & Identity Providers (IdPs) : Core repositories for user identities, such as Active Directory (AD), Azure AD / Microsoft Entra ID, LDAP directories , and Google Workspace , to synchronize user…
Products & features
What Microsoft Entra ID sells
Microsoft Entra ID Free
Entry tier of the Entra ID identity service.
Microsoft Entra ID P1
Core IAM capabilities including single sign-on, multi-factor authentication and Conditional Access.
Microsoft Entra ID P2
Everything in P1 plus ID Protection, Privileged Identity Management and identity governance such as access reviews.
Microsoft Entra Connect
Synchronizes on-premises Active Directory with Entra ID (formerly Azure AD Connect).
Strengths engines cite
- Native integration with Microsoft 365 and Azure ecosystems
- Cost-effective fit for organizations already paying for Microsoft 365
- Strong workforce IAM with SSO, MFA and passwordless access
- Top-ranked and recognised as a Leader among IAM providers
- Strong for enterprise identity governance and hybrid environments
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Aug 2026SecurityCritical Entra ID flaw CVE-2026-69836 patched
Microsoft disclosed a CVSS 10.0 Entra ID remote code execution flaw, fully mitigated with no user action required; its exploited status was later corrected to no.
- Jul 2026ProductMicrosoft to retire telecom delivery for SMS and voice authentication
Microsoft plans to retire Microsoft-provided telecom delivery for SMS and voice authentication.
- Jul 2026ProductPasskeys to become default authentication in Entra
Microsoft announced that starting September 1, 2026, passkeys will become the default authentication experience in Microsoft Entra.
- Mar 2026ProductMarch 2026 release adds synced passkeys
Release notes added synced passkeys and passkey profiles in Entra ID, plus new risky user reports in Entra ID Protection.
Competitive landscape
How Microsoft Entra ID compares with its top three alternatives
Microsoft Entra ID most often appears alongside Okta, Ping Identity, JumpCloud in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Microsoft Entra ID | 66% | 12.9% | up+5.2% | Pricing not available |
| Okta | 56.9% | 12.2% | down−0.9% | $6 / seat / mo |
| Ping Identity | 22.5% | 7.5% | down−2.2% | Pricing not available |
| JumpCloud | 25.8% | 6.7% | down−0.7% | $9 / seat / mo |
| CyberArk | 15.6% | 6.1% | up+2.1% | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 45% · Neutral 39% · Mixed 16% of 125 engine answers that mention Microsoft Entra ID
Praised for
- Native integration with Microsoft 365 and Azure ecosystems
- Cost-effective fit for organizations already paying for Microsoft 365
- Strong workforce IAM with SSO, MFA and passwordless access
- Top-ranked and recognised as a Leader among IAM providers
- Strong for enterprise identity governance and hybrid environments
Criticised for
- Advanced add-ons carry extra yearly paid subscription costs
- Advanced features such as Conditional Access require paid tiers
Cite as: SlateIndex, “Microsoft Entra ID AI visibility profile”, https://slateindex.ai/brand/microsoft-entra-id, data of Nov 3, 2026. Licence: CC BY 4.0.