Who each engine recommends
Position of every brand named in the latest run.
| Brand | ChatGPT | Perplexity | AI Mode | Mention rate |
|---|---|---|---|---|
| Microsoft Entra IDTop pick | #2 | #1 | #1 | |
| Okta | #1 | #4 | #2 | |
| Ping Identity | #3 | #7 | #3 | |
| CyberArk | #10 | #5 | #4 | |
| IBM Verify | #4 | #6 | #5 | |
| Transmit Security | #5 | — | #6 | |
| SailPoint | #6 | #8 | — | |
| Microsoft Entra External ID | #15 | — | #7 | |
| Saviynt | #7 | #9 | — | |
| BeyondTrust | #11 | #10 | — | |
| Delinea | #12 | #11 | — | |
| Auth0 | #14 | #12 | — | |
| AWS IAM | — | #2 | — | |
| AWS | — | #3 | — | |
| One Identity | #8 | — | — | |
| Omada | #9 | — | — | |
| Keeper Security | #13 | — | — |
Mention rate over time
Share of engines naming each brand, weekly over the last 60 days (up to 8 brands).
Microsoft Entra ID is named by 100% of engines today.
Responses
What each engine answered, and how the shortlist moved.
Analysts generally recommend evaluating Identity & Access Management (IAM) vendors by capability area rather than treating IAM as one market. The strongest vendors for workforce authentication, identity governance, privileged access, and customer identity are not necessarily the same. Based on Gartner research, Gartner Peer Insights, and other analyst coverage available in 2025–2026, these are the vendors I'd put on an enterprise IAM shortlist. Leading IAM vendors ----------------------
- Okta — Enterprise access management, workforce identity and SSO/MFA. ↑ 1 vs last week
- Microsoft Entra ID — Microsoft Entra ID – Strong enterprise choice, particularly for Microsoft-centric organizations. ↓ 1 vs last week
- Ping Identity — Ping Identity – Strong option for complex enterprise identity, hybrid environments, and customer identity. ↑ 1 vs last week
- IBM Verify — IBM Verify – Enterprise identity capabilities for complex and regulated environments. New this week
- Transmit Security — Transmit Security – Modern identity platform, particularly relevant to customer-facing identity experiences. ↑ 5 vs last week
- SailPoint — Gartner Peer Insights identifies SailPoint and Saviynt among highly rated IGA products, including for large organizations. ↓ 1 vs last week
- Saviynt — Gartner Peer Insights identifies SailPoint and Saviynt among highly rated IGA products, including for large organizations.
- One Identity — One Identity – Privileged access capabilities alongside identity management. New this week
- Omada ↑ 2 vs last week
- CyberArk — CyberArk – Major specialist in enterprise privileged access security. ↓ 4 vs last week
- BeyondTrust — BeyondTrust – Broad privileged access management and endpoint privilege capabilities. ↓ 3 vs last week
- Delinea — Delinea – Privileged account management and secrets management. ↓ 3 vs last week
- Keeper Security — Keeper Security – Privileged access and credential security. ↓ 1 vs last week
- Auth0 — Okta Customer Identity (Auth0) – Developer-friendly customer authentication and authorization. ↓ 11 vs last week
- Microsoft Entra External ID — Microsoft Entra External ID – Customer and external-user identity integrated with Microsoft's ecosystem. New this week
Analysts’ recommendations depend on the IAM category, but the strongest broad-market shortlist is:
- Microsoft Entra ID — Microsoft Entra ID — ranked the top overall IAM provider by ISG in 2026, with strong workforce IAM and Microsoft 365 integration. ↑ 3 vs last week
- AWS IAM — AWS IAM — ranked second overall by ISG and well suited to organizations centered on AWS. New this week
- AWS — AWS IAM — ranked second overall by ISG and well suited to organizations centered on AWS. New this week
- Okta — Okta — a leading cloud-first choice for workforce and customer IAM; Gartner recognized Okta as a Leader in customer IAM in 2026. ↓ 3 vs last week
- CyberArk — CyberArk — particularly strong when privileged access management and risk-based identity security are priorities. ↓ 3 vs last week
- IBM Verify — IBM — frequently recommended for large enterprises and appears among the recognized leaders in access and customer IAM evaluations. New this week
- Ping Identity — Ping Identity — a strong option for complex hybrid, workforce, and customer-identity environments; analysts rate it highly for access management. ↓ 2 vs last week
- SailPoint — SailPoint — a leading specialist for identity governance and administration, especially lifecycle management, provisioning, compliance, and access reviews. ↓ 5 vs last week
- Saviynt — Saviynt — another leading identity-governance choice, particularly for cloud governance and complex enterprise environments. New this week
- BeyondTrust — BeyondTrust and Delinea — strong contenders when the primary requirement is privileged access management rather than general-purpose IAM. ↓ 4 vs last week
- Delinea — BeyondTrust and Delinea — strong contenders when the primary requirement is privileged access management rather than general-purpose IAM. ↓ 4 vs last week
- Auth0 New this week
Dropped from this engine’s shortlist this week: JumpCloud
Major analyst firms like Gartner and KuppingerCole consistently highlight a core group of market leaders and prominent vendors in the Identity and Access Management (IAM) and Access Management (AM) spaces.[](https://www.okta.com/resources/research/gartner-magic-quadrant-access-management/)[](https://www.gartner.com/en/documents/7169730) Leading vendors recognized in recent evaluations (such as the Gartner Magic Quadrant for Access Management ) include:
- Microsoft Entra ID — Microsoft : Recognized as a perennial Leader, Microsoft's Entra suite offers deep ecosystem integration, robust cloud infrastructure, and extensive workforce/external identity…
- Okta — Major analyst firms like Gartner and KuppingerCole consistently highlight a core group of market leaders and prominent vendors in the Identity and Access Management (IAM) and Access Management (AM)…
- Ping Identity — Ping Identity : Frequently cited as a top leader for complex, large enterprise requirements, specializing in advanced adaptive access, federation, and directory services.
- CyberArk — CyberArk : Noted for bridging standard access management with robust privileged access management (PAM) and securing non-human/machine identities.
- IBM Verify — IBM & Entrust : Noted by analysts for strong enterprise feature sets, compliance management, and legacy-to-cloud flexibility. New this week
- Transmit Security — Transmit Security : Highlighted as an innovative player focusing heavily on passwordless authentication, risk-based fraud prevention, and customer identity workflows. ↑ 1 vs last week
Dropped from this engine’s shortlist this week: SailPoint, Saviynt
Citations
Sources the engines cited for this prompt.
| Source | Type | Citations | Cited by |
|---|---|---|---|
| gartner.com | Analyst | 7 | ChatGPT, Google AI Mode |
| isg-one.com | Web | 4 | Perplexity |
| kuppingercole.com | Web | 3 | Perplexity, Google AI Mode |
| okta.com | Brand site · Okta | 3 | ChatGPT, Perplexity, Google AI Mode |
| gartnerweb.com | Web | 2 | ChatGPT |
| adnovum.com | Web | 1 | ChatGPT |
| carrickcapitalpartners.com | Web | 1 | ChatGPT |
| csoonline.com | Web | 1 | Perplexity |
| em360tech.com | Web | 1 | ChatGPT |
| featuredcustomers.com | Web | 1 | ChatGPT |
| itpro.com | Web | 1 | ChatGPT |
| mavengity.com | Web | 1 | ChatGPT |
| microsoft.com | Brand site · Microsoft Entra External ID | 1 | Google AI Mode |
| pingidentity.com | Brand site · Ping Identity | 1 | ChatGPT |
| securityboulevard.com | Web | 1 | Perplexity |
| solutionsreview.com | Web | 1 | Perplexity |
| spotlightar.com | Web | 1 | ChatGPT |