Auth0
Authentication and authorization platform for users, AI agents and APIs
#5 of 37 in Identity & Access Management2,000 customers (per auth0.com)47% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Auth0 ranks #5 of 37 in Identity & Access Management with an AI visibility score of 17.2 (SlateIndex, Nov 3, 2026).
- Auth0's visibility rose 2.6 points since the previous weekly run.
- Auth0 is most visible on Google AI Mode (18.9) and least on ChatGPT (11.4).
- AI engines name Auth0 in 13 of the 30 Identity & Access Management buyer prompts SlateIndex tracks.
- startwithidentity.com is the source AI engines cite most in answers about Auth0, with 13 citations.
About
Company details for Auth0
Auth0 is a customer identity and access management platform that lets developers add authentication and authorization to applications, APIs and AI agents. It supports passwordless login, social and enterprise connections, multi-factor authentication, organizations for B2B multi-tenancy, machine-to-machine tokens and fine-grained authorization. It runs on a multi-tenant public cloud or in private cloud deployments, and is part of Okta, Inc. It ranks #5 of 37 in Identity & Access Management on SlateIndex and has a visibility score of 17.2 in the latest weekly run.
Founded in 2013 and headquartered in Bellevue, WA, United States, the company employs an undisclosed number of people. It has raised about $332M. Its differentiator: developer-focused customer identity platform with 30+ SDKs and built-in identity for AI agents.
- Website
- auth0.com
- Categories
- Identity & Access Management
- Headquarters
- Bellevue, WA, United States
- Founded
- 2013
- Company type
- Division of Okta
- Funding
- Series D · $332M raised
- Customers
- 2,000 · per auth0.com/customers
- Pricing
- Free; paid from $35 / mo · usage-based
- Free trial
- Free plan available
- Deployment
- Cloud (multi-tenant public cloud) or private cloud
- Platforms
- Web, Mobile, API
- Compliance
- SOC 2, ISO 27001, ISO 27018
- Support
- Community forum, Standard support, Premier support, 24/7 support
Read from linkedin.com, auth0.com, g2.com, twitter.com, sec.gov, tracxn.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Auth0 gained 3.4 points over 1 weekly run in Identity & Access Management. Microsoft Entra ID leads the category at 66%.
Media
Website and product screenshots for Auth0
AI mentions & citations
Recent answers that name Auth0
Which identity and access management platform has the best reviews?
Okta (Workforce Identity & Auth0 for CIAM): Widely considered a gold standard for independent, cloud-native identity.
Alternatives to the most popular identity and access management platform
When looking for alternatives to the market's most popular identity and access management (IAM) and customer identity platform (Okta / Auth0 ), the right choice depends heavily on your existing tech stack, budget, and…
Top identity and access management platform options for B2B SaaS companies
Best full-featured and highly customizable option: Auth0.
Best identity and access management platform for startups
Choose Auth0 instead if you need authentication for your customer-facing product rather than employee access.
What are the best Identity & Access Management tools in 2026?
(Its sibling product, Auth0 by Okta , remains a default favorite for developer-centric consumer identity/CIAM).
Compare the leading Identity & Access Management platforms
Its acquisition of Auth0 also solidifies its strength in developer-centric Customer Identity & Access Management (CIAM).
Official website of the top identity and access management platform vendors
Auth0: Auth0, an Okta product
Top identity and access management platform options for B2B SaaS companies
My initial shortlist would be WorkOS, Auth0, and Frontegg.
Products & features
What Auth0 sells
Auth0 for AI Agents
Identity for AI agents with Token Vault, Auth for MCP and asynchronous authorization.
Fine-Grained Authorization
Scalable authorization service for granular access control via APIs.
Attack Protection
Bot detection, breached password detection and brute-force protection.
Adaptive MFA
Risk-based multi-factor authentication triggered on suspicious logins.
Machine-to-Machine Tokens
Short-lived tokens for service and API communication.
Private Cloud
Dedicated Auth0 deployment for performance, security and data residency.
Highly Regulated Identity
Financial Grade Identity controls including FAPI and customer managed keys.
Organizations
B2B multi-tenancy with self-service SSO and SCIM.
Strengths engines cite
- Developer-friendly customer identity and authentication
- Strong, customizable CIAM for customer-facing applications
- Default favorite for developer-centric consumer identity
- Published plan tiers and pricing with clear limits
- Free tier for getting started
Target market & buyers
Developers, startups and enterprises building B2C and B2B applications
Notable customers include McLaren, CLAAS, NHS Leadership Academy, Dunelm, GrandVision, HolidayCheck, abas, Flo Health.
| Industry | Primary use case |
|---|---|
| Retail | Omnichannel shopper journeys, loyalty and conversion |
| Financial Services | Fraud reduction, onboarding and governed AI agents |
| Healthcare | Patient, caregiver and clinician access |
| Manufacturing | Secure identity for IoT, customers and supply chain |
| Technology, Media & Telecommunication | Building and orchestrating customer identity |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2014 | $2M |
| Series A | 2015 | $7M |
| Series B | 2016 | $15M |
| Series C | 2017 | $30M |
| Series D | 2018 | $55M |
| Latest known round | Total raised |
|---|---|
| Series D | $332M |
Recent developments
Competitive landscape
How Auth0 compares with its top three alternatives
Auth0 most often appears alongside Microsoft Entra ID, Okta, JumpCloud in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Auth0 | 17.2% | 5.4% | up+2.6% | Free plan |
| Microsoft Entra ID | 66% | 12.9% | up+5.2% | Pricing not available |
| Okta | 56.9% | 12.2% | down−0.9% | $6 / seat / mo |
| JumpCloud | 25.8% | 6.7% | down−0.7% | $9 / seat / mo |
| Ping Identity | 22.5% | 7.5% | down−2.2% | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 47% · Neutral 27% · Mixed 26% of 43 engine answers that mention Auth0
Praised for
- Developer-friendly customer identity and authentication
- Strong, customizable CIAM for customer-facing applications
- Default favorite for developer-centric consumer identity
- Published plan tiers and pricing with clear limits
- Free tier for getting started
Criticised for
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Auth0 AI visibility profile”, https://slateindex.ai/brand/auth0, data of Nov 3, 2026. Licence: CC BY 4.0.