GitBook pricing 2026: plans and costs
Quick pricing summary
- Free: $0 per site/month
- Essential: $65 per site/month plus $12 per user/month, billed annually
- Ultimate: $249 per site/month plus $12 per user/month, billed annually
- Enterprise: Custom (Custom)
- Worth noting: Prices are monthly costs under annual billing. Essential includes $20 of AI credits (2,000 credits) per month and Ultimate includes $100 of AI credits (10,000 credits) per month. Additional credit bundles are monthly and usage auto-pauses when credits run out.
Plans
Free
$0 per site/month
- Block-based visual editor & custom blocks
- Sync with GitHub or GitLab
- Auto-generated & interactive API documentation
- Preview deployments
- Advanced customization
Essential
$65 per site/month plus $12 per user/month, billed annually
- Includes $20 of AI credits (2,000 credits) per month
- AI Assistant Ask
- Invite your team to collaborate
- Use a custom domain
- Analytics & user feedback
- Site redirects
- Reusable content
Ultimate
$249 per site/month plus $12 per user/month, billed annually
- Includes $100 of AI credits (10,000 credits) per month
- All Essential site features plus AI Assistant Chat
- AI insights
- GitBook Agent
- Adaptive content
- Authenticated access
- Consolidate your content with sections & groups
- Channels
Enterprise
Custom Custom
- All Ultimate features plus SAML SSO for your team
- White-glove migration service
- Custom integrations
- 1:1 dedicated support
- User training
- Custom contract & invoicing
- Legal & security reviews
- Unlimited adaptive content
- Git Sync
- IP allowlisting
What you get on each plan
| Feature | Free | Essential | Ultimate | Enterprise |
|---|---|---|---|---|
| Page views | Unlimited | Unlimited | Unlimited | Unlimited |
| Users | 1 | $12 per user/month | $12 per user/month | Custom |
| LLM optimizations | ✓ | ✓ | ✓ | ✓ |
| MCP server | ✓ | ✓ | ✓ | ✓ |
| GitBook MCP | ✓ | ✓ | ✓ | ✓ |
| WebMCP support | ✓ | ✓ | ✓ | ✓ |
| GitBook Agent | 10 message limit per week | ✓ | ✓ | ✓ |
| Auto-updating translations | — | 30 credit/1k words translated | ✓ | ✓ |
| AI Assistant Ask | — | 20 credit/relevant question | 20 credit/relevant question | 20 credit/relevant question |
| AI Assistant Chat | — | — | 20 credit/relevant question | ✓ |
| Embed Assistant anywhere | — | — | ✓ | Custom |
| Customize the Assistant | — | — | ✓ | Custom |
| Connect external sources | — | — | ✓ | Custom |
| AI Insights | — | — | ✓ | Custom |
| Channels | — | — | ✓ | Custom |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional user | $12/user/month | Essential and Ultimate site plans |
| 5,000 AI credits bundle | $47.50/month | Essential and Ultimate site plans |
| 10,000 AI credits bundle | $90/month | Essential and Ultimate site plans |
| 15,000 AI credits bundle | $127.50/month | Essential and Ultimate site plans |
| 40,000 AI credits bundle | $300/month | Essential and Ultimate site plans |
GitBook pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| GitBook | Free; paid from $65 per seat / mo | Yes | Per seat | — | |
| Notion | Free; paid from $10 per seat / mo | Yes | Per seat | Individuals, small teams, growing businesses and enterprises that want docs, databases and AI agents in one workspace | Compare → |
| Atlassian Confluence | — | — | — | — | Compare → |
| Guru | Contact sales | No | Flat tiers | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. | Compare → |
| Document360 | — | — | — | Support, technical writing, product management and engineering teams that publish customer-facing or internal documentation. | Compare → |
List prices as published on www.gitbook.com/pricing. Totals are worked examples, not quotes.