Google Cloud IAM alternatives: top competitors compared
Named alongside Google Cloud IAM
Microsoft Entra ID100% of Google Cloud IAM answersOktaBest forOrganizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform.100% of Google Cloud IAM answersJumpCloudBest forIT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform.100% of Google Cloud IAM answersAuth0Best forDevelopment teams adding login, SSO and authorization to B2C apps, B2B SaaS and AI agents100% of Google Cloud IAM answers
Data from SlateIndex weekly runs
Google Cloud IAM has a visibility score of 0.9 in Identity & Access Management, #31 of 37. AI answers that name Google Cloud IAM most often also name these 4.
What AI answers fault Google Cloud IAM for
Not a complete workforce IAM strategy on its own
Raised in 1 collected answer.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Microsoft Entra ID | — | — | 66% | Every Microsoft 365 tenant includes an Entra ID instance, so it is the built-in identity layer for Microsoft cloud services. |
| Okta | Organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform. | $6 per seat / mo | 56.9% | A neutral, vendor-independent identity platform with a large pre-built integration network. |
| JumpCloud | IT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform. | $9 per seat / mo | 25.8% | Combines a cloud directory, SSO/MFA, and cross-platform device management in a single platform. |
| Auth0 | Development teams adding login, SSO and authorization to B2C apps, B2B SaaS and AI agents | Free; paid from $35 / mo | 17.2% | Developer-focused customer identity platform with 30+ SDKs and built-in identity for AI agents |
Microsoft Entra ID is ranked #1 in Identity & Access Management.
Quick facts
- Pricing not available
- 66% visibility score · #1 in Identity & Access Management
Key features
- Microsoft Entra ID Free — Entry tier of the Entra ID identity service.
- Microsoft Entra ID P1 — Core IAM capabilities including single sign-on, multi-factor authentication and Conditional Access.
- Microsoft Entra ID P2 — Everything in P1 plus ID Protection, Privileged Identity Management and identity governance such as access reviews.
- Microsoft Entra Connect — Synchronizes on-premises Active Directory with Entra ID (formerly Azure AD Connect).
Microsoft Entra ID vs Google Cloud IAM
| Dimension | Microsoft Entra ID | Google Cloud IAM |
|---|---|---|
| Visibility score | 66% | 0.9% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Native integration with Microsoft 365 and Azure ecosystems
- Cost-effective fit for organizations already paying for Microsoft 365
- Strong workforce IAM with SSO, MFA and passwordless access
- Top-ranked and recognised as a Leader among IAM providers
- Strong for enterprise identity governance and hybrid environments
Cons
- Advanced add-ons carry extra yearly paid subscription costs
- Advanced features such as Conditional Access require paid tiers
Alternative 2
Okta vs Google Cloud IAM →Okta
Okta suits organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform..
Quick facts
- $6 per seat / mo · per seat
- 30-day free trial
- 56.9% visibility score · #2 in Identity & Access Management
- 8000+ native integrations
Key features
- Single Sign-On — One-click access to cloud and on-prem apps with a single set of credentials.
- Adaptive MFA — Phishing-resistant, context-aware multi-factor authentication for the workforce.
- Universal Directory — Centralizes user profiles from AD, LDAP and HR apps into one directory.
- Device Access — Extends passwordless Okta authentication to desktops and devices.
Okta vs Google Cloud IAM
| Dimension | Okta | Google Cloud IAM |
|---|---|---|
| Visibility score | 56.9% | 0.9% |
| Pricing model | Per seat | — |
| Entry price | $6 per seat / mo | — |
| Free plan | No | — |
| Trial | 30-day free trial | — |
Pros
- Market-leading IAM platform
- Independent, cloud-native identity platform
- Broad SaaS integrations with SSO and MFA
- Top overall enterprise IAM recommendation
- Strong security effectiveness
Cons
Alternative 3
JumpCloud vs Google Cloud IAM →JumpCloud
JumpCloud suits iT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform..
Quick facts
- $9 per seat / mo · per seat
- 30-day free trial
- 25.8% visibility score · #3 in Identity & Access Management
Key features
- Cloud Directory — Cloud-based user directory replacing on-premises Active Directory.
- Single Sign-On (SSO) — Single set of credentials for web and on-premises applications.
- Multi-Factor Authentication (MFA) — Additional verification for access to resources.
- JumpCloud Go — Passwordless authentication.
JumpCloud vs Google Cloud IAM
| Dimension | JumpCloud | Google Cloud IAM |
|---|---|---|
| Visibility score | 25.8% | 0.9% |
| Pricing model | Per seat | — |
| Entry price | $9 per seat / mo | — |
| Free plan | No | — |
| Trial | 30-day free trial | — |
Pros
- unified identity, access, and device management
- transparent, published per-user pricing and annual savings
- cross-platform support for Windows, Mac, and Linux
- free tier and free trial for small teams
- well suited to small and mid-sized businesses
Cons
Alternative 4
Auth0 vs Google Cloud IAM →Auth0
Auth0 suits development teams adding login, SSO and authorization to B2C apps, B2B SaaS and AI agents.
Quick facts
- Free; paid from $35 / mo · usage-based
- Free plan available
- 17.2% visibility score · #5 in Identity & Access Management
Key features
- Auth0 for AI Agents — Identity for AI agents with Token Vault, Auth for MCP and asynchronous authorization.
- Fine-Grained Authorization — Scalable authorization service for granular access control via APIs.
- Attack Protection — Bot detection, breached password detection and brute-force protection.
- Adaptive MFA — Risk-based multi-factor authentication triggered on suspicious logins.
Auth0 vs Google Cloud IAM
| Dimension | Auth0 | Google Cloud IAM |
|---|---|---|
| Visibility score | 17.2% | 0.9% |
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $35 / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Developer-friendly customer identity and authentication
- Strong, customizable CIAM for customer-facing applications
- Default favorite for developer-centric consumer identity
- Published plan tiers and pricing with clear limits
- Free tier for getting started
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Google Cloud IAM | — | — |
| Microsoft Entra ID | — | — |
| Okta | Per seat | $6 per seat / mo |
| JumpCloud | Per seat | $9 per seat / mo |
| Auth0 | Usage-based | Free; paid from $35 / mo |
More alternatives
Ranked by how often AI answers name them alongside Google Cloud IAM in the latest weekly run.