Loki

New

New to the index — the Loki profile is being built from its website.

ObservabilityNew York, NY1,001–5,000 employeesFounded 2018

#11 of 45 in Observability10,000 customers (per finance.yahoo.com)7% positive in AI answers

Track this brand Visit website Compare alternatives

Visibility score

12%

New vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Loki ranks #11 of 45 in Observability with an AI visibility score of 12 (SlateIndex, Nov 3, 2026).
Loki is most visible on Google AI Mode (20.2) and least on Perplexity (3.9).
AI engines name Loki in 16 of the 30 Observability buyer prompts SlateIndex tracks.
datadoghq.com is the source AI engines cite most in answers about Loki, with 13 citations.

About

Company details for Loki

Loki is an open-source log aggregation project from Grafana Labs, released under AGPLv3. It indexes only labels rather than log content and writes compressed chunks to object storage such as S3. It can be self-hosted or used through Grafana Cloud. It ranks #11 of 45 in Observability on SlateIndex and has a visibility score of 12 in the latest weekly run.

Founded in 2018 and headquartered in New York, NY, the company employs 1,001–5,000 people. It has raised about $660M. Its differentiator: indexes only labels, not log content, and stores compressed chunks in object storage such as S3.

Website: grafana.com
Categories: Observability
Company size: 1,001–5,000 employees
Headquarters: New York, NY
Founded: 2018
Company type: Division of Grafana Labs
Funding: Series E · $660M raised
Customers: 10,000 · per finance.yahoo.com/technology/ai/articles/grafana-labs-crosses-10-000-130000249.html
Deployment: Self-hosted or through Grafana Cloud
Platforms: AWS, Azure, Google Cloud
Compliance: SOC 2, ISO/IEC 27001, ISO 22301, PCI DSS v4.0.1, GDPR, TISAX, CSA STAR, FedRAMP High, TX-RAMP Level 2

Read from pitchbook.com, en.wikipedia.org, motadata.com, gartner.com, finance.yahoo.com, grafana.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

12%

across Observability answers, weighted by position

ChatGPT11.8%

AI Mode20.2%

Perplexity3.9%

Change

New

vs last week’s run

Category rank

#11 of 45

in Observability

Mentions

in this week’s run

Share of voice

4.7%

of AI mentions in Observability

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now12%

30-day change—

High · low12% · 12%

Rank#11

Changes appear after the second weekly run in Observability. Datadog leads the category at 69.5%.

AI mentions & citations

Recent answers that name Loki

All prompts

Alternatives to the most popular observability platform

Powered by projects like Grafana (visualization), Loki (logs), Mimir (metrics), and Tempo (traces), it provides a fully managed telemetry stack that integrates smoothly with OpenTelemetry and offers predictable,…

Google AI Mode · run of Nov 3

Which observability platform has the best reviews?

Best for: Engineering-driven teams that want flexible, open-source-backed visualization (Prometheus, Loki, Tempo) without managing the underlying backend infrastructure.

Google AI Mode · run of Nov 3

Which observability platform offers a free trial?

Grafana Cloud : Offers a permanent free tier alongside managed trials for exploring metrics, logs, and traces using the LGTM stack (Loki, Grafana, Tempo, Mimir).

Google AI Mode · run of Nov 3

What are the best observability tools in 2026?

ChatGPT · run of Nov 3

Best observability platform for enterprise

Prometheus, Loki, Tempo and Grafana ecosystem.

ChatGPT · run of Nov 3

Alternatives to the most popular observability platform

Prometheus, Loki, Tempo and Mimir.

ChatGPT · run of Nov 3

Top observability platform options for B2B SaaS companies

Strengths: Highly composable, built natively on open-source projects like Prometheus, Loki, and Grafana dashboards.

Google AI Mode · run of Nov 3

Compare the leading observability platforms

Key Trait: Positioned high on vision for its composable data approach, combining Prometheus, Loki (logs), and Tempo (traces) into a flexible dashboarding framework.[](https://grafana.com/analyst-reports/gartner-magic-…

Google AI Mode · run of Nov 3

Products & features

What Loki sells

Loki

Open-source log aggregation that indexes labels only and stores compressed log chunks in object storage.

Grafana Enterprise Stack

Self-managed bundle that includes Loki, Mimir and Tempo.

Strengths engines cite

Open-source, standards-driven telemetry stack
Composable dashboards and data visualization
Built natively around OpenTelemetry
Managed cloud offering with a permanent free tier
Cost-effective compared with licensed platforms

Target market & buyers

Notable customers include Bloomberg, Citigroup, Dell Technologies, Salesforce, TomTom, Nvidia.

Funding & recent developments

Funding

Round	Year	Amount
Series A	2018	$24M
Seed	2018	$1M
Series B	2020	$50M
Series C	2021	$220M
Series D	2022	$240M
Primary and secondary transaction led by Lightspeed	2024	$270M
Series E	2026	$250M

Latest known round	Total raised
Series E	$660M

Recent developments

Oct 2026ProductFaster full-text search and cheaper archiving for Grafana Cloud Logs
Grafana announced faster full-text search and cheaper archiving for Grafana Cloud Logs.
Aug 2026Company10,000 customers and $600M ARR milestone
Grafana Labs said it crossed 10,000 customers and surpassed $600M in annual recurring revenue.
Jul 2026CompanyNamed a Leader in 2026 Gartner Magic Quadrant for Observability Platforms
Grafana Labs was named a Leader in the 2026 Gartner Magic Quadrant for Observability Platforms.
Apr 2026CompanyAcquired Logline
Grafana acquired Logline to speed Loki log searches.
Apr 2026ProductLoki next-generation architecture on Kafka
Loki was given a next-generation architecture, and its backend moved to Kafka messaging for scalability.

Competitive landscape

How Loki compares with its top three alternatives

All alternatives

Loki most often appears alongside Grafana, Datadog, OpenTelemetry in AI answers.

vsLoki vs Grafana12% vs 47.8% visibility · Grafana leadsFull comparison vsLoki vs Datadog12% vs 69.5% visibility · Datadog leadsFull comparison vsLoki vs OpenTelemetry12% vs 37.4% visibility · OpenTelemetry leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Loki	12%	4.7%	New	Pricing not available
Grafana	47.8%	9.8%	New	Free plan
Datadog	69.5%	11%	New	$0.05 / mo
OpenTelemetry	37.4%	8.2%	New	Pricing not available
New Relic	47.1%	10.7%	New	Free plan