Oracle APEX alternatives: top competitors compared
Named alongside Oracle APEX
Microsoft Power AppsBest forOrganizations whose business users and professional developers need to build and govern internal business apps together100% of Oracle APEX answersRetoolBest forEnterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails.100% of Oracle APEX answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform67% of Oracle APEX answersZohoBest forBusinesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR67% of Oracle APEX answers
Data from SlateIndex weekly runs
Oracle APEX has a visibility score of 1.5 in Low-Code & No-Code, #38 of 43. AI answers that name Oracle APEX most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Microsoft Power Apps | Organizations whose business users and professional developers need to build and govern internal business apps together | — | 55.6% | Business users and pro developers collaborate in one workspace, combining low code with custom code and connectors |
| Retool | Enterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails. | Free; paid from $10 per seat / mo | 29.9% | Apps built with any AI tool deploy onto one governed runtime with SSO, RBAC and audit logging built in. |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
| Zoho | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | — | 44.8% | A broad suite of 60+ in-house products on a technology stack and data centers Zoho owns, with no ad-based revenue |
Microsoft Power Apps suits organizations whose business users and professional developers need to build and govern internal business apps together.
Quick facts
- Pricing not available
- 55.6% visibility score · #1 in Low-Code & No-Code
Key features
- Power Apps — Low-code app builder for custom business apps, built with drag and drop, generative AI or custom code and deployed across web and mobile.
- Code apps in Power Apps — Apps built by pro developers with custom code on the Power Apps platform, generally available since February 2026.
Microsoft Power Apps vs Oracle APEX
| Dimension | Microsoft Power Apps | Oracle APEX |
|---|---|---|
| Visibility score | 55.6% | 1.5% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Most widely used low-code platform by adoption
- Strong integration with Microsoft 365, Teams, Azure and Dataverse
- Strong default for Microsoft-centric enterprises and citizen developers
- Transparent, publicly listed pricing
- Free developer plan and trial for testing
Cons
- Pricing for premium connectors and services can be unclear
- Can be overkill for simple apps versus cheaper tools
Alternative 2
Retool vs Oracle APEX →Retool
Retool suits enterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails..
Quick facts
- Free; paid from $10 per seat / mo · per seat
- Free plan available
- 29.9% visibility score · #4 in Low-Code & No-Code
Key features
- Retool app builder — Describe the app you want and get a production-ready app with enterprise security and governance built in.
- Agents — Observe, evaluate and tune AI agents, with role-based access control over agents and tools.
- Workflows — Scheduled and webhook-triggered automations that read from and write to your data.
- Database — Built-in PostgreSQL database with a database editor and isolated tables per environment.
Retool vs Oracle APEX
| Dimension | Retool | Oracle APEX |
|---|---|---|
| Visibility score | 29.9% | 1.5% |
| Pricing model | Per seat | — |
| Entry price | Free; paid from $10 per seat / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Excellent for internal tools, admin panels, and dashboards
- Developer-first low-code platform
- Transparent, inexpensive pricing
- High developer satisfaction ratings
- Rapid assembly of internal tools
Cons
- Pricing rises as builders and users increase
- Overkill for simple apps or lightweight needs
- Free plan limits on users, workflow runs, and storage
Alternative 3
Salesforce vs Oracle APEX →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs Oracle APEX
| Dimension | Salesforce | Oracle APEX |
|---|---|---|
| Visibility score | 46.2% | 1.5% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Alternative 4
Zoho vs Oracle APEX →Zoho
Zoho suits businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR.
Quick facts
- Pricing not available
- 44.8% visibility score · #3 in CRM
Key features
- Zoho CRM — Manage sales, marketing and support in one CRM platform.
- Zoho Desk — Customer service software for support teams.
- Zoho Creator — Low-code platform to build custom business apps.
- Zoho One — Unified suite of 50+ business applications.
Zoho vs Oracle APEX
| Dimension | Zoho | Oracle APEX |
|---|---|---|
| Visibility score | 44.8% | 1.5% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
Cons
- Less premium user experience
- Pricing varies dramatically across products
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Oracle APEX | — | — |
| Microsoft Power Apps | — | — |
| Retool | Per seat | Free; paid from $10 per seat / mo |
| Salesforce | — | — |
| Zoho | — | — |
More alternatives
Ranked by how often AI answers name them alongside Oracle APEX in the latest weekly run.