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SlateIndex

ServiceNow

New

Cloud platform with AI for enterprise IT, employee and customer workflows

Field Service ManagementSanta Clara, CA5,000+ employeesFounded 2004

#7 of 39 in Field Service Management36% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
15.8%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • ServiceNow ranks #7 of 39 in Field Service Management with an AI visibility score of 15.8 (SlateIndex, Nov 3, 2026).
  • ServiceNow is most visible on ChatGPT (21.3) and least on Google AI Mode (5.6).
  • AI engines name ServiceNow in 58 of the 270 Field Service Management buyer prompts SlateIndex tracks.
  • salesforce.com is the source AI engines cite most in answers about ServiceNow, with 23 citations.

About

Company details for ServiceNow

ServiceNow provides the Now Platform, a cloud-based platform with built-in AI and machine learning for automating enterprise workflows. Its products are grouped into Technology Workflows, Customer and Industry Workflows, Employee Workflows and Creator Workflows, covering IT service management, IT operations, asset management, customer service, risk management and low-code app development. It ranks #7 of 39 in Field Service Management on SlateIndex and has a visibility score of 15.8 in the latest weekly run.

Founded in 2004 and headquartered in Santa Clara, CA, the company employs 5,000+ people.

Company size
5,000+ employees
Headquarters
Santa Clara, CA
Founded
2004
Company type
Public (NYSE: NOW)
Funding
IPO
Deployment
Cloud
Compliance
ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO

Read from forbes.com, g2.com, derrick-app.com, trust.servicenow.com, en.wikipedia.org, revenuememo.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
15.8%
across Field Service Management answers, weighted by position
ChatGPT21.3%
AI Mode5.6%
Perplexity20.6%
Change
New
vs last week’s run
Category rank
#7 of 39
in Field Service Management
Mentions
21
in this week’s run
Share of voice
3.9%
of AI mentions in Field Service Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now15.8%
30-day changeno change0pp
High · low15.8% · 15.8%
Rank#7 → #7
0%25%50%75%100%Nov 2Nov 3ServiceNow NaN%

ServiceNow gained 0 points over 1 weekly run in Field Service Management. Salesforce leads the category at 46.2%.

AI mentions & citations

Recent answers that name ServiceNow

All prompts

What is the difference between a field service management software and computerized maintenance management software?

ServiceNow – What Is Field Service Management?

ChatGPT · run of Nov 3

Which field service management vendors do analysts recommend?

Based on the latest analyst research available in 2026, ServiceNow, Salesforce, IFS, and Oracle are among the strongest field service management (FSM) vendors.

ChatGPT · run of Nov 3

Which field service management vendors do analysts recommend?

ServiceNow — a leading enterprise choice; ISG ranked it first in its 2025 assessment and among the top three overall in 2026.

Perplexity · run of Nov 3

Best field service management software for enterprise

For large enterprises managing hundreds or thousands of technicians, contractors, assets, work orders and service locations, my shortlist is Salesforce Field Service, ServiceNow FSM, IFS Cloud, Oracle Field Service and…

ChatGPT · run of Nov 3

Who makes the most used field service management software?

It ranks as a G2 category leader, and ISG lists Salesforce among the top overall FSM providers alongside ServiceNow and IFS.

Perplexity · run of Nov 3

Best field service management software with AI features

For 2026, I would put Oracle Field Service, Salesforce Agentforce Field Service, ServiceNow FSM, ServiceMax, ServiceTitan, and Microsoft Dynamics 365 Field Service on the enterprise shortlist.

ChatGPT · run of Nov 3

Official website of the top field service management software vendors

ServiceNow Field Service Management – Designed for enterprise workflows connecting customer service, IT, and field operations.

Google AI Mode · run of Nov 3

Top field service management software options for B2B SaaS companies

For a B2B SaaS company, the strongest field service management (FSM) options are usually Salesforce Field Service, Microsoft Dynamics 365 Field Service, ServiceNow FSM, Oracle Field Service, IFS Cloud FSM, and…

Perplexity · run of Nov 3

Products & features

What ServiceNow sells

IT Service Management

IT help desk, incident and request management.

IT Operations Management

Monitoring and management of IT infrastructure operations.

IT Asset Management

Tracking and managing IT hardware and assets.

Software Asset Management

Managing software licenses and usage.

App Engine

Low-code application development on the Now Platform.

Customer Service Management

Customer support case and service workflows.

Strategic Portfolio Management

Planning and managing project and investment portfolios.

Integrated Risk Management

Governance, risk and compliance management.

Strengths engines cite

  • Dominant enterprise leader in IT service management
  • Strong workflow automation and low-code app development
  • Connects customer service, IT and field operations
  • Strong out-of-the-box integrations with major CRMs
  • Ranked highly by analysts and G2

Target market & buyers

Notable customers include HPE, Stagwell.

Funding & recent developments

Funding

RoundYearAmount
Series C2009$6M
Series D2009$41M
IPO2012$186M
Latest known roundTotal raised
IPO—

Recent developments

  1. Oct 2026CompanyShares fall 27% after Q3 2026 results

    ServiceNow shares recorded their worst day on record after third-quarter results underwhelmed; net new AI average contract value rose 65%.

  2. Apr 2026CompanyServiceNow closes acquisition of Armis

    ServiceNow completed its acquisition of Armis.

  3. Mar 2026CompanyServiceNow closes acquisition of Veza

    ServiceNow completed its acquisition of Veza.

Competitive landscape

How ServiceNow compares with its top three alternatives

All alternatives

ServiceNow most often appears alongside Salesforce, Zendesk, Freshworks in AI answers.

vsServiceNow vs Salesforce15.8% vs 46.2% visibility · Salesforce leadsFull comparison vsServiceNow vs Zendesk15.8% vs 49.3% visibility · Zendesk leadsFull comparison vsServiceNow vs Freshworks15.8% vs 61.5% visibility · Freshworks leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
ServiceNow15.8%3.9%NewPricing not available
Salesforce46.2%9.6%NewPricing not available
Zendesk49.3%11.2%up+0.3%$19 / seat / mo
Freshworks61.5%12.9%up+1.7%Pricing not available
Zoho44.8%12.5%up+5.4%Pricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 36% · Neutral 49% · Mixed 15% of 121 engine answers that mention ServiceNow

Praised for

  • Dominant enterprise leader in IT service management
  • Strong workflow automation and low-code app development
  • Connects customer service, IT and field operations
  • Strong out-of-the-box integrations with major CRMs
  • Ranked highly by analysts and G2

Criticised for

  • Long implementation times

Cite as: SlateIndex, “ServiceNow AI visibility profile”, https://slateindex.ai/brand/servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.