Second Nature
NewAI role play training that turns practice into performance
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Second Nature ranks #50 of 56 in Sales Enablement with an AI visibility score of 0 (SlateIndex, Nov 2, 2026).
- Second Nature is most visible on ChatGPT (0) and least on Perplexity (0).
- AI engines name Second Nature in 0 of the 30 Sales Enablement buyer prompts SlateIndex tracks.
About
Company details for Second Nature
Second Nature provides AI role play training software in which teams practice sales and service conversations with AI avatars. The platform builds a model of a company's sales playbook from recorded calls, collateral and scripts, then generates role plays. Each conversation is scored against customizable performance metrics, and managers can review the results and add manual evaluations for certification. It ranks #50 of 56 in Sales Enablement on SlateIndex and has a visibility score of 0 in the latest weekly run.
Founded in 2019 and headquartered in New York City, NY, United States, the company employs 51–200 people. It has raised about $38M. Its differentiator: aI avatar role plays with feedback scored against customizable performance metrics after each conversation.
- Website
- secondnature.ai
- Categories
- Sales Enablement
- Company size
- 51–200 employees
- Headquarters
- New York City, NY, United States
- Founded
- 2019
- Company type
- Private, venture-backed
- Funding
- Series B · $38M raised
- Deployment
- Cloud, built on Google Cloud and Microsoft Azure
- Languages
- 20 supported
- Compliance
- SOC 2 Type II, ISO 27001, ISO 27701, GDPR, CCPA, HIPAA
Read from linkedin.com, thesaasnews.com, g2.com, secondnature.ai, prnewswire.com, builtinnyc.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Sales Enablement. Highspot leads the category at 58.5%.
Media
Website and product screenshots for Second Nature
AI mentions & citations
Recent answers that name Second Nature
No mentions in the latest run.
Products & features
What Second Nature sells
AI Role Play Scenario Course Structure
Builds structured role play courses from scenarios.
AI Role Play Generator
Generates AI avatar role plays from a company's sales playbook and materials.
AI Analysis Insights
Analytics and feedback on rep performance for managers and enablement teams.
Admin Controls
Administrative settings for managing the platform.
Deal Coach
AI-driven coaching on live sales deals to help reps identify risks and next steps.
Target market & buyers
Sales, enablement, L&D and support organizations, from small teams to large enterprises
Notable customers include Oracle NetSuite, GoHealth, iQor, Zoom, SAP, Adobe, United Rentals, Volksbank.
| Industry | Primary use case |
|---|---|
| Sales | Role play of discovery calls, needs assessment, objection handling and product demos, plus coaching on live deals |
| Enablement | Structured role play programs and checks that teams understand new messaging, products and initiatives |
| L&D | Embedding practice in training programs so learners apply knowledge in realistic scenarios |
| Support | Role play of difficult scenarios such as escalations, complaints and complex inquiries |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2019 | — |
| Series A | 2022 | $13M |
| Series B | 2025 | $22M |
| Latest known round | Total raised |
|---|---|
| Series B | $38M |
Recent developments
- Oct 2025Funding$22M Series B announced
Series B led by Sienna VC with Bright Pixel, StageOne Ventures, Cardumen, Signals VC and Zoom.
- Sep 2025ProductAI Assistant draws on company-level training data
Q3 2025 update; the company states it handles protected health information with high safeguards.
- Jun 2025ProductAI Assistant for roleplay creation launched
Q2 2025 update, which also announced support for over 20 languages.
Cite as: SlateIndex, “Second Nature AI visibility profile”, https://slateindex.ai/brand/second-nature, data of Nov 2, 2026. Licence: CC BY 4.0.