Sales Engagement AI visibility leaderboard

Sales Engagement tools help revenue teams run outbound sales sequences. Buyers increasingly start this search inside AI assistants, which narrow 59 vendors down to a shortlist of three to five.

HubSpot leads Sales Engagement with an AI visibility score of 55.6 and appears in 88% of AI answers about Sales Engagement (SlateIndex, Nov 3, 2026).
AI engines named 59 Sales Engagement brands; HubSpot, Outreach and Salesloft hold 32% of all mentions.
The engines disagree on the leader: ChatGPT favours Apollo (70.6), Perplexity favours HubSpot (51.3) and Google AI Mode favours Outreach (63).
Microsoft Dynamics 365 gained the most visibility since the previous weekly run: +4.6 points.
g2.com is the most cited source for Sales Engagement, with 7.6% of citations.

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

30 prompts Track this category

Mention rate

Consensus Pick2

Leader3

Challenger2

Authority Builder1

HubSpot Outreach Salesloft Apollo Salesforce Reply.io lemlist ZoomInfo

Citation authority

Brand	Mention rate	Citation authority	Answers citing own site	Position
HubSpot	87.6%	43.5%	30 of 69	Leader
Salesforce	76.5%	41.7%	25 of 60	Leader
Outreach	75.3%	10.2%	6 of 59	Consensus Pick
Salesloft	75.3%	0%	0 of 61	Consensus Pick
Apollo	72.8%	42.9%	24 of 56	Leader
lemlist	30.9%	31.8%	7 of 22	Challenger
Reply.io	28.4%	52.2%	12 of 23	Authority Builder
ZoomInfo	24.7%	26.7%	4 of 15	Challenger

Momentum: who’s gaining and losing in AI

Change in each brand’s share of AI mentions vs four weekly runs ago.

← losinggaining →

Microsoft Dynamics 365

+1.3pp0.9→2.2%

+0.6pp1.1→1.7%

+0.4pp0.3→0.7%

+0.3pp3.2→3.5%

+0.3pp2.7→3%

+0.3pp0.3→0.6%

+0.3pp0.3→0.6%

+0.2pp1.1→1.3%

+0.2pp0.8→1%

+0.2pp0.5→0.7%

+0.1pp1.9→2%

+0.1pp0→0.1%

0pp1.6→1.6%

0pp1.5→1.5%

0pp0.2→0.2%

0pp0.2→0.2%

0pp0.1→0.1%

0pp0.1→0.1%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

0pp0→0%

−0.1pp11.9→11.8%

−0.1pp10.2→10.1%

−0.1pp0.7→0.6%

−0.1pp0.7→0.6%

−0.1pp0.2→0.1%

−0.1pp0.1→0%

−0.1pp0.1→0%

−0.2pp1→0.8%

−0.2pp0.3→0.1%

−0.2pp0.2→0%

−0.3pp10.4→10.1%

−0.3pp2.4→2.1%

−0.3pp0.8→0.5%

−0.4pp0.9→0.5%

−0.4pp0.9→0.5%

−0.5pp3→2.5%

−0.7pp4.5→3.8%

−0.7pp1.9→1.2%

−0.7pp1.4→0.7%

−0.8pp3.4→2.6%

−1pp4.5→3.5%

−1.1pp10.5→9.4%

−2.8pp12.9→10.1%

Brand	4 runs ago	Now	Change
Microsoft Dynamics 365	0.9%	2.2%	up+1.3pp
Nooks	1.1%	1.7%	up+0.6pp
SmartReach.io	0.3%	0.7%	up+0.4pp
ZoomInfo	3.2%	3.5%	up+0.3pp
Instantly	2.7%	3%	up+0.3pp
Woodpecker	0.3%	0.6%	up+0.3pp
Mailshake	0.3%	0.6%	up+0.3pp
Pipedrive	1.1%	1.3%	up+0.2pp
Close	0.8%	1%	up+0.2pp
Groove by Clari	0.5%	0.7%	up+0.2pp
Gong	1.9%	2%	up+0.1pp
Outplay	0%	0.1%	up+0.1pp
Smartlead	1.6%	1.6%	no change0pp
Amplemarket	1.5%	1.5%	no change0pp
Regie.ai	0.2%	0.2%	no change0pp
11x	0.2%	0.2%	no change0pp
ActiveCampaign	0.1%	0.1%	no change0pp
Expandi	0.1%	0.1%	no change0pp
AiSDR	0%	0%	no change0pp
Dripify	0%	0%	no change0pp
Dux-Soup	0%	0%	no change0pp
LaGrowthMachine	0%	0%	no change0pp
Mautic	0%	0%	no change0pp
MeetAlfred	0%	0%	no change0pp
QuickMail	0%	0%	no change0pp
Skylead	0%	0%	no change0pp
Snov.io	0%	0%	no change0pp
SuiteCRM	0%	0%	no change0pp
Twenty	0%	0%	no change0pp
Waalaxy	0%	0%	no change0pp
HubSpot	11.9%	11.8%	down−0.1pp
Salesforce	10.2%	10.1%	down−0.1pp
VanillaSoft	0.7%	0.6%	down−0.1pp
Zoho	0.7%	0.6%	down−0.1pp
Zendesk	0.2%	0.1%	down−0.1pp
Conquer	0.1%	0%	down−0.1pp
Freshworks	0.1%	0%	down−0.1pp
Artisan	1%	0.8%	down−0.2pp
6sense	0.3%	0.1%	down−0.2pp
Overloop	0.2%	0%	down−0.2pp
Salesloft	10.4%	10.1%	down−0.3pp
Gmail	2.4%	2.1%	down−0.3pp
Yesware	0.8%	0.5%	down−0.3pp
Saleshandy	0.9%	0.5%	down−0.4pp
Kixie	0.9%	0.5%	down−0.4pp
Mixmax	3%	2.5%	down−0.5pp
lemlist	4.5%	3.8%	down−0.7pp
Clay	1.9%	1.2%	down−0.7pp
Helply	1.4%	0.7%	down−0.7pp
Klenty	3.4%	2.6%	down−0.8pp
Reply.io	4.5%	3.5%	down−1pp
Apollo	10.5%	9.4%	down−1.1pp
Outreach	12.9%	10.1%	down−2.8pp

Leaderboard

Brands mentioned in AI answers in the weekly run of Nov 3. Engines disagree on the leader: Apollo, HubSpot, Outreach.

Microsoft Dynamics 365

dynamics.microsoft.com

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Visibility score trend

Weekly runs over the last 60 days, top 8 brands. Click a name to hide or show its line.

HubSpot leads Sales Engagement at 55.6%. Salesforce gained 2.6 points over 1 weekly run.

Prompts in Sales Engagement

The buyer questions SlateIndex runs for this category every week.

Open in prompt library

Prompt	Intent	Top pick	Brands	Weekly runs
What is a sales engagement platform and when does a company need one?	Informational Discovery	Salesforce	+4	2
How do I choose a sales engagement platform for a mid-market team?	Informational Discovery	Salesforce	+7	2
What features matter most in a sales engagement platform?	Informational Discovery	Salesforce	+7	2
What are common mistakes when buying a sales engagement platform?	Informational Discovery	Rox		2
How do companies run outbound sales sequences without a dedicated tool?	Informational Discovery	Outreach	+8	2
What is the difference between a sales engagement platform and a CRM?	Informational Discovery	Salesforce	+7	2
What should a sales engagement platform integrate with?	Informational Discovery	Salesforce	+15	2
How long does it take to roll out a sales engagement platform?	Informational Discovery	ZoomInfo	+3	2
What are the best Sales Engagement tools in 2026?	Commercial Comparison	Outreach	+20	2
Top sales engagement platform options for B2B SaaS companies	Commercial Comparison	Salesloft	+13	2
Best sales engagement platform for startups	Commercial Comparison	Apollo	+8	2
Best sales engagement platform for enterprise	Commercial Comparison	Outreach	+10	2
Which sales engagement platform has the best reviews?	Commercial Comparison	Instantly	+9	2
Compare the leading Sales Engagement platforms	Commercial Comparison	Outreach	+14	2
Alternatives to the most popular sales engagement platform	Commercial Alternatives	Outreach	+15	2
Best sales engagement platform with AI features	Commercial Comparison	Outreach	+16	2
Most affordable sales engagement platform that is still reliable	Commercial Comparison	Apollo	+17	2
Which Sales Engagement vendors do analysts recommend?	Commercial Comparison	Outreach	+11	2
How much does a sales engagement platform cost per month?	Transactional Pricing	Salesforce	+9	2
Which sales engagement platform offers a free trial?	Transactional Pricing	Apollo	+11	2
Is there a free sales engagement platform for small teams?	Transactional Pricing	Apollo	+8	2
What is the typical pricing model for Sales Engagement software?	Transactional Pricing	Salesforce	+4	2
Which sales engagement platform has transparent pricing?	Transactional Pricing	Apollo	+11	2
Which Sales Engagement tools offer annual discounts?	Transactional Pricing	Apollo	+15	2
Official website of the top sales engagement platform vendors	Navigational Validation	Outreach	+15	2
Where can I sign up for a sales engagement platform?	Navigational Validation	Apollo	+5	2
Who makes the most used sales engagement platform?	Navigational Validation	Salesforce	+8	2
Is Instantly a good sales engagement platform?Names Instantly · counts on its brand page only	Navigational Validation	Instantly	+5	2
What are the pros and cons of Klenty?Names Klenty · counts on its brand page only	Navigational Validation	Klenty	+8	2
How much does Mailshake cost?Names Mailshake · counts on its brand page only	Navigational Validation	Mailshake		2

Most cited sources

Where engines get their information when they answer Sales Engagement prompts.

Source	Type	Share of citations	Citations	Prompts
g2.com	Review site	7.6%	46	16
hubspot.com	Brand site	6.7%	41	22
salesforce.com	Brand site	6.7%	41	17
apollo.io	Brand site	6.2%	38	22
salesloft.com	Web	3%	18	15
reply.io	Brand site	2.8%	17	12
cal.com	Brand site	2.6%	16	16
rox.com	Brand site	2.5%	15	14
rework.com	Web	2.3%	14	7
klenty.com	Brand site	2%	12	8
spotsaas.com	Web	2%	12	8
ciopages.com	Web	1.6%	10	9
cirrusinsight.com	Web	1.6%	10	10
lemlist.com	Brand site	1.6%	10	10
zoominfo.com	Brand site	1.6%	10	9
outreach.io	Web	1.5%	9	9
zeliq.com	Web	1.5%	9	6
clay.com	Brand site	1.3%	8	7
outreach.ai	Brand site	1.3%	8	8
smarte.pro	Web	1.3%	8	7
artisan.co	Brand site	1.1%	7	6
growthtechspotlight.com	Web	1.1%	7	5
instantly.ai	Brand site	1.1%	7	4
mixmax.com	Brand site	1.1%	7	5
nooks.ai	Brand site	1.1%	7	7

All vendors in Sales Engagement

Every Sales Engagement brand tracked by SlateIndex.

Microsoft Dynamics 365

dynamics.microsoft.com

Compare the leaders

HubSpot vs Outreach HubSpot vs Salesloft HubSpot vs Apollo

Sales Engagement in AI answers: questions

Which Sales Engagement software do AI assistants recommend most?

HubSpot, Outreach and Salesloft are recommended most often. HubSpot leads with an AI visibility score of 55.6 and appears in 88% of answers (data of Nov 3, 2026).

Which Sales Engagement tool do ChatGPT, Perplexity and Google AI Mode recommend?

ChatGPT puts Apollo first (70.6), Perplexity puts HubSpot first (51.3) and Google AI Mode puts Outreach first (63).

Which sources do AI engines cite for Sales Engagement?

g2.com (7.6%), hubspot.com (6.7%) and salesforce.com (6.7%) are cited most often in answers about Sales Engagement.

How is the Sales Engagement ranking calculated?

SlateIndex asks ChatGPT, Perplexity and Google AI Mode 30 Sales Engagement buyer questions every week and scores each brand by how often and how high it appears in their answers. The methodology page has the formulas.

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Cite as: SlateIndex, “Sales Engagement AI visibility leaderboard”, https://slateindex.ai/category/sales-engagement, data of Nov 3, 2026. Licence: CC BY 4.0.

Sales Engagement AI visibility leaderboard

Where vendors stand in Sales Engagement

Momentum: who’s gaining and losing in AI

Leaderboard

Visibility score trend

Prompts in Sales Engagement

Most cited sources

All vendors in Sales Engagement

Compare the leaders

Sales Engagement in AI answers: questions

Which Sales Engagement software do AI assistants recommend most?

Which Sales Engagement tool do ChatGPT, Perplexity and Google AI Mode recommend?

Which sources do AI engines cite for Sales Engagement?

How is the Sales Engagement ranking calculated?

More in Sales & CRM