CRM AI visibility leaderboard
CRM tools help revenue teams manage leads and close more deals. Buyers increasingly start this search inside AI assistants, which narrow 39 vendors down to a shortlist of three to five.
- HubSpot leads CRM with an AI visibility score of 67.6 and appears in 84% of AI answers about CRM (SlateIndex, Nov 3, 2026).
- AI engines named 39 CRM brands; HubSpot, Salesforce and Zoho hold 39% of all mentions.
- HubSpot leads on all 3 engines.
- Microsoft Dynamics 365 gained the most visibility since the previous weekly run: +10.7 points.
- salesforce.com is the most cited source for CRM, with 8.4% of citations.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Where vendors stand in CRM
8 brands shown: 1 Leader, 2 Consensus Picks and 5 Challengers. Salesforce is the only brand above both lines.
| Brand | Mention rate | Citation authority | Answers citing own site | Position |
|---|---|---|---|---|
| HubSpot | 84% | 37.7% | 23 of 61 | Consensus Pick |
| Zoho | 73.8% | 14% | 8 of 57 | Consensus Pick |
| Salesforce | 73.3% | 44.2% | 23 of 52 | Leader |
| Pipedrive | 53.5% | 19.5% | 8 of 41 | Challenger |
| Microsoft Dynamics 365 | 45.7% | 2.9% | 1 of 35 | Challenger |
| Freshworks | 36.4% | 7.4% | 2 of 27 | Challenger |
| monday.com | 23% | 16.7% | 3 of 18 | Challenger |
| Attio | 16.8% | 33.3% | 4 of 12 | Challenger |
Momentum: who’s gaining and losing in AI
Change in each brand’s share of AI mentions vs four weekly runs ago.
| Brand | 4 runs ago | Now | Change |
|---|---|---|---|
| Microsoft Dynamics 365 | 6.1% | 7.5% | up+1.4pp |
| Oracle CX | 1.9% | 2.4% | up+0.5pp |
| Bigin by Zoho | 1.1% | 1.6% | up+0.5pp |
| SugarCRM | 0.6% | 1.1% | up+0.5pp |
| Zendesk | 2.4% | 2.8% | up+0.4pp |
| SAP Sales Cloud | 1.7% | 2.1% | up+0.4pp |
| Zoho | 12.2% | 12.5% | up+0.3pp |
| Salesflare | 0.9% | 1.2% | up+0.3pp |
| Copper | 1% | 1.2% | up+0.2pp |
| Capsule | 0.2% | 0.4% | up+0.2pp |
| Freshworks | 5.8% | 5.9% | up+0.1pp |
| ServiceNow | 0.6% | 0.7% | up+0.1pp |
| Pega | 0.4% | 0.4% | no change0pp |
| Vtiger | 0.4% | 0.4% | no change0pp |
| Flowlu | 0% | 0% | no change0pp |
| EngageBay | 0.7% | 0.5% | down−0.2pp |
| NetHunt CRM | 0.7% | 0.5% | down−0.2pp |
| Insightly | 0.9% | 0.7% | down−0.2pp |
| Keap | 0.6% | 0.4% | down−0.2pp |
| folk | 0.6% | 0.4% | down−0.2pp |
| Streak | 0.4% | 0.2% | down−0.2pp |
| Less Annoying CRM | 2% | 1.6% | down−0.4pp |
| Nimble | 0.8% | 0.4% | down−0.4pp |
| Attio | 3.3% | 2.8% | down−0.5pp |
| Close | 2.8% | 2.3% | down−0.5pp |
| Creatio | 3% | 2.5% | down−0.5pp |
| Bitrix24 | 1.2% | 0.7% | down−0.5pp |
| Pipedrive | 10.1% | 9.4% | down−0.7pp |
| monday.com | 5.1% | 4% | down−1.1pp |
| HubSpot | 15.9% | 14.2% | down−1.7pp |
| Salesforce | 14.3% | 12.6% | down−1.7pp |
Leaderboard
Brands mentioned in AI answers in the weekly run of Nov 3. Every engine ranks HubSpot first.
From audit to execution, Slate’s AEO team gets your brand into the answers buyers read.
Visibility score trend
Weekly runs over the last 60 days, top 8 brands. Click a name to hide or show its line.
HubSpot leads CRM at 67.6%. Microsoft Dynamics 365 gained 10.7 points over 1 weekly run.
Prompts in CRM
The buyer questions SlateIndex runs for this category every week.
Most cited sources
Where engines get their information when they answer CRM prompts.
| Source | Type | Share of citations | Citations | Prompts |
|---|---|---|---|---|
| salesforce.com | Brand site | 67 | 18 | |
| hubspot.com | Brand site | 56 | 20 | |
| zoho.com | Brand site | 29 | 9 | |
| techradar.com | Media | 18 | 12 | |
| g2.com | Review site | 17 | 10 | |
| capterra.com | Review site | 15 | 8 | |
| zapier.com | Web | 14 | 8 | |
| pcmag.com | Media | 12 | 7 | |
| gartner.com | Analyst | 11 | 3 | |
| pipedrive.com | Brand site | 11 | 7 | |
| forbes.com | Media | 9 | 9 | |
| hackceleration.com | Web | 8 | 7 | |
| creatio.com | Brand site | 7 | 7 | |
| crmswitch.com | Web | 7 | 6 | |
| reddit.com | Forum | 7 | 6 | |
| slack.com | Web | 7 | 6 | |
| theprowess.net | Web | 7 | 7 | |
| youtube.com | Video | 7 | 4 | |
| business.com | Web | 6 | 4 | |
| itechguides.com | Web | 6 | 3 | |
| nutshell.com | Brand site | 6 | 4 | |
| rework.com | Web | 6 | 5 | |
| rox.com | Web | 6 | 5 | |
| selecthub.com | Web | 6 | 5 | |
| zendesk.com | Brand site | 6 | 5 |
All vendors in CRM
Every CRM brand tracked by SlateIndex.
Compare the leaders
CRM in AI answers: questions
Which CRM software do AI assistants recommend most?
HubSpot, Salesforce and Zoho are recommended most often. HubSpot leads with an AI visibility score of 67.6 and appears in 84% of answers (data of Nov 3, 2026).
Which CRM tool do ChatGPT, Perplexity and Google AI Mode recommend?
ChatGPT puts HubSpot first (79.6), Perplexity puts HubSpot first (60.2) and Google AI Mode puts HubSpot first (63.1).
Which sources do AI engines cite for CRM?
salesforce.com (8.4%), hubspot.com (7%) and zoho.com (3.6%) are cited most often in answers about CRM.
How is the CRM ranking calculated?
SlateIndex asks ChatGPT, Perplexity and Google AI Mode 30 CRM buyer questions every week and scores each brand by how often and how high it appears in their answers. The methodology page has the formulas.
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Cite as: SlateIndex, “CRM AI visibility leaderboard”, https://slateindex.ai/category/crm, data of Nov 3, 2026. Licence: CC BY 4.0.