Shopware
NewOpen commerce. Full control. Agentic by design.
#29 of 43 in E-Commerce Platforms50,000 customers (per linkedin.com)33% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Shopware ranks #29 of 43 in E-Commerce Platforms with an AI visibility score of 0.9 (SlateIndex, Nov 3, 2026).
- Shopware is most visible on ChatGPT (1.9) and least on Google AI Mode (0).
- AI engines name Shopware in 2 of the 30 E-Commerce Platforms buyer prompts SlateIndex tracks.
- shopify.com is the source AI engines cite most in answers about Shopware, with 4 citations.
About
Company details for Shopware
Shopware is an ecommerce platform for building, customizing and running online stores for B2C and B2B sales. It includes an integrated CMS, SEO tools, analytics and B2B features such as quotes, purchasing approvals and customer-specific pricing. Its Community Edition is open source, and the platform can be self-hosted or run as PaaS or SaaS. Shopware Intelligence adds an AI Copilot inside the admin. It ranks #29 of 43 in E-Commerce Platforms on SlateIndex and has a visibility score of 0.9 in the latest weekly run.
Founded in 2000 and headquartered in Schöppingen, Germany, the company employs 201–500 people. It has raised about $100M. Its differentiator: an open-source platform that can be self-hosted, combining enterprise B2B features with control over your code and data.
- Website
- shopware.com
- Categories
- E-Commerce Platforms
- Company size
- 201–500 employees
- Headquarters
- Schöppingen, Germany
- Founded
- 2000
- Company type
- Public Company
- Funding
- Corporate minority round · $100M raised
- Customers
- 50,000 · per linkedin.com/company/shopware-ag
- Deployment
- Self-hosted by default, deployable on your cloud infrastructure, or run as Shopware PaaS or SaaS
- Compliance
- ISO 27001, SOC 2 Type II
- Support
- Community support (Community Edition), Direct support from Shopware (Rise), Extended support with phone access (Evolve), 24/7 priority support and personal account manager (Beyond)
Read from linkedin.com, g2.com, shopware.com, pymnts.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in E-Commerce Platforms. Shopify leads the category at 78.7%.
Media
Website and product screenshots for Shopware
AI mentions & citations
Recent answers that name Shopware
Which Ecommerce Platforms vendors do analysts recommend?
Shopware — a notable option for European and DACH-region mid-market businesses; Gartner positioned it as a “Visionary.”
Which Ecommerce Platforms vendors do analysts recommend?
Official website of the top e-commerce platform vendors
Products & features
What Shopware sells
Commerce Platform
Core open-source ecommerce platform covering storefront, product catalog, checkout, customer management and B2B components.
Shopware Intelligence
Built-in AI assistant (Copilot) for the Shopware admin, with an optional Intelligence+ add-on for advanced skills.
Shopware Nexus
Orchestration layer with ready-made connectors to ERP, CRM, PIM and other business tools, running reusable workflows.
Shopware Payments
Integrated payment solution powered by PayPal, launched in June 2026 and rolling out market by market.
Strengths engines cite
- Notable option for European and DACH mid-market businesses
- Recognised by Gartner as a Visionary
Target market & buyers
Enterprise and mid-market B2B and B2C brands in manufacturing, wholesale, automotive, consumer goods, home and retail
Notable customers include MissPompadour, AIDA Cruises, Virgin Active, BUS - Industrial Tools, Outdoor Kitchen Store, PartsTree, Big Chief, Pleasant Hill Grain.
| Industry | Primary use case |
|---|---|
| Industrial & Manufacturing | Connected B2B commerce and resilient operations |
| Wholesale & Distribution | Managing complex pricing structures and operations |
| Automotive | Improving efficiency and scaling sales globally |
| Consumer Goods (FMCG) | Online purchasing of perishables with a responsive shop |
| Home, Living & DIY | Opening additional sales channels with a branded online store |
| Retail | Visual merchandising and a combined offline and online shopping experience |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Growth investment from Carlyle and PayPal | 2022 | $100M |
| Undisclosed round (unverified) | 2024 | — |
| Corporate minority round | 2025 | — |
| Latest known round | Total raised |
|---|---|
| Corporate minority round | $100M |
Recent developments
- Oct 2026CompanyNamed Visionary in 2026 Gartner Magic Quadrant for Digital Commerce Platforms
Shopware was named the only Visionary in the 2026 Gartner Magic Quadrant for Digital Commerce Platforms.
- Jul 2026CompanyNamed Strong Performer in Forrester Wave: Commerce Solutions, Q3 2026
Forrester named Shopware a Strong Performer and wrote that it is a best fit for B2B organizations seeking strong core commerce functionality.
- Jun 2026ProductShopware 6.7.11.0 released
Release with storefront component and mail-template changes.
- Jun 2026PartnershipLaunch of Shopware Payments with PayPal
Shopware launched Shopware Payments in partnership with PayPal, with availability expanding market by market.
- Oct 2025CompanyPayPal acquires Carlyle's stake
PayPal bought Carlyle's entire stake in Shopware, bringing PayPal to about 41%.
Competitive landscape
How Shopware compares with its top three alternatives
Shopware most often appears alongside Shopify, BigCommerce, Salesforce in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Shopware | 0.9% | 0.6% | New | Pricing not available |
| Shopify | 78.7% | 15.6% | New | $29 / mo |
| BigCommerce | 47.5% | 11.8% | New | $39 / mo |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Adobe Commerce | 25.7% | 7.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 33% · Neutral 67% · Mixed 0% of 3 engine answers that mention Shopware
Praised for
- Notable option for European and DACH mid-market businesses
- Recognised by Gartner as a Visionary
Criticised for
Cite as: SlateIndex, “Shopware AI visibility profile”, https://slateindex.ai/brand/shopware, data of Nov 3, 2026. Licence: CC BY 4.0.