Square Payroll
NewCloud payroll for small businesses, from Block
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Square Payroll ranks #15 of 46 in Payroll with an AI visibility score of 6.8 (SlateIndex, Nov 3, 2026).
- Square Payroll is most visible on ChatGPT (11.8) and least on Google AI Mode (0).
- AI engines name Square Payroll in 8 of the 30 Payroll buyer prompts SlateIndex tracks.
- gusto.com is the source AI engines cite most in answers about Square Payroll, with 12 citations.
About
Company details for Square Payroll
Square Payroll is a cloud-based payroll product for small businesses. It handles tax filings, contractor payments and direct deposit, and it covers all 50 US states plus DC. Hours from Square POS can flow into payroll. It ranks #15 of 46 in Payroll on SlateIndex and has a visibility score of 6.8 in the latest weekly run.
Founded in 2015 and headquartered in Oakland, California, the company employs an undisclosed number of people. Its differentiator: hours from Square POS flow into payroll.
- Website
- squareup.com
- Categories
- Payroll
- Headquarters
- Oakland, California
- Founded
- 2015
- Company type
- Division of Block, Inc.
- Funding
- Other Equity
- Deployment
- Cloud-based
- Compliance
- SOC 2 Type II, ISO 27001
Read from en.wikipedia.org, en.everybodywiki.com, payrollrated.com, hr.software, saasrat.com, leadchangegroup.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.
AI mentions & citations
Recent answers that name Square Payroll
Most affordable payroll platform that is still reliable
For a small business in the U.S., I would narrow the choices to Patriot, Square Payroll, Gusto, and OnPay.
How much does a payroll platform cost per month?
Alternatives to the most popular payroll platform
Choose Square Payroll if you use Square for payments and employ hourly workers.
Is there a free payroll platform for small teams?
Want payroll taxes handled automatically: Patriot or Square Payroll are worth comparing.
Which payroll platform has transparent pricing?
Where can I sign up for a payroll platform?
Square Payroll — useful if you already use Square for payments or time tracking.
Most affordable payroll platform that is still reliable
What are the best payroll tools in 2026?
Choose Square Payroll if your business already runs sales and time tracking through Square.
Products & features
What Square Payroll sells
Square Payroll
Payroll runs, tax filings and direct deposit for small businesses.
Contractor payments
Payments to contractors within the Square Payroll product.
Time tracking
Tracks employee hours for payroll.
Scheduling
Employee shift scheduling.
Strengths engines cite
- Works well alongside Square payments and time tracking
- Handles payroll taxes automatically
Target market & buyers
Small businesses in the United States
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2009 | $10M |
| Series D | 2012 | $200M |
| Strategic investment from Starbucks | 2012 | $25M |
| Other Equity | 2014 | — |
| Latest known round | Total raised |
|---|---|
| Other Equity | — |
Recent developments
- Sep 2025ProductCurrent fees for W-2 employees and contractors
A Square Community post describes the current fees for W-2 employees and contractors, with no per-run fees.
- May 2025ProductLatest version adds setup guide, optimized pay run and third-party state tax registration
A Yahoo Tech review says the latest version added a new setup guide, an optimized pay run, and third-party state tax registration, and it lacks custom payment types.
Competitive landscape
How Square Payroll compares with its top three alternatives
Square Payroll most often appears alongside Gusto, OnPay, QuickBooks Payroll in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Square Payroll | 6.8% | 2.2% | New | Pricing not available |
| Gusto | 49.2% | 11.4% | New | Pricing not available |
| OnPay | 22.2% | 5.9% | New | $15 / seat / mo |
| QuickBooks Payroll | 26.8% | 8.2% | New | Pricing not available |
| Patriot Software | 19.3% | 6.3% | New | $17 / mo |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 36% · Neutral 55% · Mixed 9% of 11 engine answers that mention Square Payroll
Praised for
- Works well alongside Square payments and time tracking
- Handles payroll taxes automatically
Criticised for
Cite as: SlateIndex, “Square Payroll AI visibility profile”, https://slateindex.ai/brand/square-payroll, data of Nov 3, 2026. Licence: CC BY 4.0.