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Xero

New

Powerful enough for your accountant, simple enough for you.

Accounting SoftwareWellington, New Zealand1,001–5,000 employeesFounded 2006

#2 of 48 in Accounting Software5,000,000 customers (per xero.com)28% positive in AI answers

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Visibility score
52.2%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Xero ranks #2 of 48 in Accounting Software with an AI visibility score of 52.2 (SlateIndex, Nov 2, 2026).
  • Xero is most visible on ChatGPT (55.7) and least on Google AI Mode (45.2).
  • AI engines name Xero in 49 of the 90 Accounting Software buyer prompts SlateIndex tracks.
  • intuit.com is the source AI engines cite most in answers about Xero, with 39 citations.

About

Company details for Xero

Xero is cloud accounting software for small businesses. It connects a business's bank, accountant, bookkeeper and other business apps in one login. Its features include invoicing, bill management, bank reconciliation, cash flow forecasting, receipt capture, and payroll through Xero Payroll, powered by Gusto. It ranks #2 of 48 in Accounting Software on SlateIndex and has a visibility score of 52.2 in the latest weekly run.

Founded in 2006 and headquartered in Wellington, New Zealand, the company employs 1,001–5,000 people. Its differentiator: connects the business's bank, accountant, bookkeeper and other apps in one login.

Website
xero.com
Company size
1,001–5,000 employees
Headquarters
Wellington, New Zealand
Founded
2006
Company type
Public (ASX-listed)
Funding
Equity placement to fund the Melio acquisition
Customers
5,000,000 · per xero.com/us
Pricing
$27 / mo · flat tiers
Free trial
—
Deployment
Cloud (SaaS)
Compliance
ISO/IEC 27001:2022, SOC 2 (Security, Availability and Confidentiality), PCI DSS v4.0 SAQ A
Support
24/7 online support, Free expert setup help from a Xero Coach for the first 90 days, Onboarding specialists for the first 90 days
Facebook · facebook.com/xeroYouTube · youtube.com/user/XeroOnlineAccountingLinkedIn · linkedin.com/company/xeroInstagram · instagram.com/xero/Twitter · twitter.com/xero/

Read from linkedin.com, xero.com, g2.com, facebook.com, en.wikipedia.org, marketscreener.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
52.2%
across Accounting Software answers, weighted by position
ChatGPT55.7%
AI Mode45.2%
Perplexity55.6%
Change
New
vs last week’s run
Category rank
#2 of 48
in Accounting Software
Mentions
55
in this week’s run
Share of voice
13.3%
of AI mentions in Accounting Software

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now52.2%
30-day change—
High · low52.2% · 52.2%
Rank#2
0%25%50%75%100%Nov 2Xero 52%

Changes appear after the second weekly run in Accounting Software. QuickBooks Online leads the category at 63%.

Media

Website and product screenshots for Xero

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Xero

All prompts

Which accounting software has the best reviews?

Based on the latest available 2026 customer reviews from Capterra, G2, and Software Advice, Xero, FreshBooks, and Zoho Books are among the best-reviewed accounting software programs.

ChatGPT · run of Nov 2

Which accounting software has transparent pricing?

The accounting software with the clearest public pricing is generally Xero, FreshBooks, Wave, Zoho Books, and Patriot Software.

Perplexity · run of Nov 2

What is a accounting software and when does a company need one?

ChatGPT · run of Nov 2

What is the difference between a accounting software and ERP software?

ChatGPT · run of Nov 2

What are the best accounting software tools in 2026?

For most small businesses, QuickBooks Online and Xero are the strongest all-around choices.

ChatGPT · run of Nov 2

Best accounting software for startups

AI/technology startup: QuickBooks or Xero.

ChatGPT · run of Nov 2

Compare the leading accounting software platforms

Xero – Best for collaboration and growing businesses with multiple users.

ChatGPT · run of Nov 2

Alternatives to the most popular accounting software

If you're looking for alternatives to the most popular accounting software, particularly QuickBooks, Xero, Sage, and FreshBooks, there are several strong competitors worth considering in 2026.

ChatGPT · run of Nov 2

Products & features

What Xero sells

Xero accounting plans (Early, Growing, Established)

Cloud accounting with invoicing, bill payments, bank reconciliation, reporting and cash flow forecasting, sold in three monthly tiers.

Smart Document Capture

Pulls bills and receipts straight into Xero.

Xero Payroll, powered by Gusto

Calculates and files payroll taxes, pays staff and tracks compliance inside Xero.

Inventory Plus

Optional add-on for inventory management.

Xero Projects

Tracks time and costs for projects, billed as usage.

Xero Expenses

Employee expense and mileage claims.

Strengths engines cite

  • Strong bank reconciliation
  • Intuitive, easy-to-use interface
  • Free trial available
  • Strong integrations with other accounting and business software
  • Unlimited users on plans, good for collaboration

Target market & buyers

Small businesses, accountants and bookkeepers

IndustryPrimary use case
Construction and tradesQuote, invoice and track expenses from site to sign-off.
Real estateKeeps numbers in one place across multiple locations.
RetailReduces manual admin so more time goes to sales.

Funding & recent developments

Funding

RoundYearAmount
IPO on NZX2007—
Led by Craig Winkler (MYOB co-founder)2009—
Valar Ventures2010—
Valar Ventures2012$17M
Peter Thiel and Matrix Capital2012—
Peter Thiel and Matrix Capital2013—
Accel and Matrix Capital2015—
Equity placement to fund the Melio acquisition2025—
Latest known roundTotal raised
Equity placement to fund the Melio acquisition—

Recent developments

  1. Jul 2026ProductXerocon London announcements

    Announced auto bank reconciliation, Smart Document Capture, the XeroForce agent platform and a new Ultra tier, and passed 5 million customers.

  2. Feb 2026ProductAPI access moves to five-tier model

    API access moved to a five-tier commercial model from March 2, 2026, ending the revenue-share model.

  3. Jan 2026ProductGlobal AI analytics platform launched

    Launched a global AI analytics platform for small businesses.

  4. Oct 2025CompanyMelio acquisition completed

    Xero completed its acquisition of Melio, which it now parents.

  5. Jun 2025FundingPlacement of about AU$1.85 billion

    Equity placement announced to help fund the Melio acquisition.

Competitive landscape

How Xero compares with its top three alternatives

All alternatives

Xero most often appears alongside QuickBooks Online, Zoho, Sage Intacct in AI answers.

vsXero vs QuickBooks Online52.2% vs 63% visibility · QuickBooks Online leadsFull comparison vsXero vs Zoho52.2% vs 44.8% visibility · Xero leadsFull comparison vsXero vs Sage Intacct52.2% vs 27.9% visibility · Xero leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Xero52.2%13.3%New$27 / mo
QuickBooks Online63%15%NewPricing not available
Zoho44.8%12.5%up+5.4%Pricing not available
Sage Intacct27.9%9.4%NewPricing not available
FreshBooks28.8%8.7%New$23 / mo

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 28% · Neutral 63% · Mixed 9% of 92 engine answers that mention Xero

Praised for

  • Strong bank reconciliation
  • Intuitive, easy-to-use interface
  • Free trial available
  • Strong integrations with other accounting and business software
  • Unlimited users on plans, good for collaboration

Criticised for

    Pricing

    Flat tiers pricing

    Full pricing
    Early$27month
    Growing$59month
    Established$97month

    Cite as: SlateIndex, “Xero AI visibility profile”, https://slateindex.ai/brand/xero, data of Nov 2, 2026. Licence: CC BY 4.0.