ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
EmmaEmail marketing built for your ecosystem
Comparison · Email Marketing · weekly run Nov 2
ActiveCampaign vs Emma
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0 for Emma.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
- deep CRM integration
Choose Emma if…
- You need HITRUST or SOC 2 Type II or TX-RAMP coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Emma |
|---|---|---|
| Visibility score | 29.4% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #44 |
| Share of voice | 7.9% | 0% |
| Mentions this run | 39 | 0 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Emma 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignEmma
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Emma ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Emma |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | $105 / mo |
| Free plan | No | No |
| Onboarding fee | Included | — |
| Deployment | — | US-based cloud hosting |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | HITRUST, SOC 2 Type II, TX-RAMP |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | In-app support, Email support, Phone support, Priority phone support for Corporate plan |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Seed (lead: Nashville Capital Network) · $5M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Multi-location and multi-department organizations such as universities, nonprofits, government agencies and franchises that need central brand control. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Emma
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Emma”, https://slateindex.ai/compare/activecampaign-vs-emma, data of Nov 2, 2026. Licence: CC BY 4.0.