ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
GhostThe best open source blog & newsletter platform
Comparison · Email Marketing · weekly run Nov 2
ActiveCampaign vs Ghost
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0 for Ghost.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
- advanced marketing automation
Choose Ghost if…
- You need more native integrations (8000+ vs 1000+)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Ghost |
|---|---|---|
| Visibility score | 29.4% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #47 |
| Share of voice | 7.9% | 0% |
| Mentions this run | 39 | 0 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Ghost 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignGhost
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Ghost ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Ghost |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | $18 / mo |
| Free plan | No | No |
| Onboarding fee | Included | — |
| Deployment | — | Self-hosted open source software, or the managed Ghost(Pro) cloud service |
| Integrations | 1000+ | 8000+ |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Help center, Community forum, Email support, Priority support on Business plan |
| Founded | 2003 | 2013 |
| Headquarters | Chicago, Illinois, United States | New York City, NY, United States |
| Employees | 501–1,000 | 11–50 |
| Funding | Series C · $360M raised | Kickstarter campaign |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Ghost
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Ghost”, https://slateindex.ai/compare/activecampaign-vs-ghost, data of Nov 2, 2026. Licence: CC BY 4.0.