ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
Comparison · Email Marketing · weekly run Nov 2
ActiveCampaign vs Instantly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0 for Instantly.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0)
- You need more native integrations (1000+ vs 50+)
- AI answers describe it more positively (53% vs 28% positive)
- You need GDPR or SOC 2 or HIPAA coverage
Choose Instantly if…
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Instantly |
|---|---|---|
| Visibility score | 29.4% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #48 |
| Share of voice | 7.9% | 0% |
| Mentions this run | 39 | 0 |
| Positive in AI answers | 53% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Instantly 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignInstantly
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Instantly ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Instantly |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | $47 / mo |
| Free plan | No | No |
| Onboarding fee | Included | — |
| Deployment | — | Web-based |
| Integrations | 1000+ | 50+ |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans |
| Founded | 2003 | 2021 |
| Headquarters | Chicago, Illinois, United States | Sheridan, Wyoming, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $360M raised | Bootstrapped |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Small teams, agencies and freelancers running cold email outbound at scale. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Instantly”, https://slateindex.ai/compare/activecampaign-vs-instantly, data of Nov 2, 2026. Licence: CC BY 4.0.