ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
MailgunTransactional Email API Service For Developers
Comparison · Email Marketing · weekly run Nov 2
ActiveCampaign vs Mailgun
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.9 for Mailgun.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0.9)
- AI answers describe it more positively (53% vs 0% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Mailgun if…
- You want a free plan to start
- You need SOC 2 Type II or ISO/IEC 27001 or ISO 27701 or GDPR compliant or HIPAA compliant or PCI-compliant SAQ-A merchant coverage
- Usage-based pricing suits your budget better than flat tiers
- recommended for sending larger volumes programmatically
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Mailgun |
|---|---|---|
| Visibility score | 29.4% | 0.9% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #36 |
| Share of voice | 7.9% | 0.2% |
| Mentions this run | 39 | 1 |
| Positive in AI answers | 53% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Mailgun 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignMailgun
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Mailgun ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Mailgun |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $15 / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Deployment | — | Cloud, hosted in US and EU regions |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, ISO/IEC 27001, ISO 27701, GDPR compliant, HIPAA compliant, PCI-compliant SAQ-A merchant |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Knowledge Center, Documentation, Ticket support, Chat support on higher plans |
| Founded | 2003 | 2010 |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | 201–500 |
| Funding | Series C · $360M raised | Growth investment (Thoma Bravo) · $51M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Developers and engineering teams that need to send transactional and marketing email through an API |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Mailgun
Free$0month
Basic$15month (10,000 emails included)
Foundation$35month (50,000 emails included)
Scale$90month (100,000 emails included)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Mailgun
- recommended for sending larger volumes programmatically
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Mailgun”, https://slateindex.ai/compare/activecampaign-vs-mailgun, data of Nov 2, 2026. Licence: CC BY 4.0.