ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
SegmentCollect, unify, and enrich customer data across any app or device.
Comparison · CRM · weekly run Nov 3
ActiveCampaign vs Segment
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Segment is the stronger AI pick in CRM: it has a visibility score of 2.6 versus 2.1 for ActiveCampaign.
Choose ActiveCampaign if…
- You need more native integrations (1000+ vs 750+)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
- deep CRM integration
Choose Segment if…
- You want the brand AI engines rank higher (2.6 vs 2.1)
- You need SOC 2 Type II or SOC 2 Type I or HIPAA eligibility or PCI DSS Level 1 or Binding Corporate Rules or ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Segment |
|---|---|---|
| Visibility score | 2.1% | 2.6% |
| Change vs last week | New | New |
| Rank in CRM | #23 | #20 |
| Share of voice | 0.9% | 0.9% |
| Mentions this run | 4 | 4 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · Segment +2.6pp over 1 weekly runs.
Engine by engine
Segment leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignSegment
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Segment ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Segment |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Integrations | 1000+ | 750+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, SOC 2 Type I, HIPAA eligibility, PCI DSS Level 1, Binding Corporate Rules, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018 |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Help Center, Support plans, Live chat for paid support customers starting October 5, 2026 |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Series D · $284M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Teams that want to collect first-party customer data once and send it to a data warehouse or many other tools. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Segment
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Segment
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Segment”, https://slateindex.ai/compare/activecampaign-vs-segment, data of Nov 3, 2026. Licence: CC BY 4.0.