Segment
NewCollect, unify, and enrich customer data across any app or device.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Segment ranks #20 of 39 in CRM with an AI visibility score of 2.6 (SlateIndex, Nov 3, 2026).
- Segment is most visible on Perplexity (3.7) and least on Google AI Mode (1.1).
- AI engines name Segment in 3 of the 30 CRM buyer prompts SlateIndex tracks.
- hubspot.com is the source AI engines cite most in answers about Segment, with 10 citations.
About
Company details for Segment
Twilio Segment is a customer data platform that collects first-party data from apps, websites and devices through one set of tools. It unifies that data into customer profiles and audiences and routes it to a data warehouse or many destination tools. Segment is a division of Twilio, which acquired it in 2020. It ranks #20 of 39 in CRM on SlateIndex and has a visibility score of 2.6 in the latest weekly run.
It has raised about $284M. Its differentiator: collects first-party data from any app or device and activates it to the data warehouse or 550+ destinations.
- Website
- segment.com
- Categories
- CRM
- Company type
- Division of Twilio
- Funding
- Series D · $284M raised
- Integrations
- 750+ native
- Compliance
- SOC 2 Type II, SOC 2 Type I, HIPAA eligibility, PCI DSS Level 1, Binding Corporate Rules, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018
- Support
- Help Center, Support plans, Live chat for paid support customers starting October 5, 2026
Read from capterra.ae, github.com, twilio.com, segment.com, mediapost.com, spyingbee.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Segment gained 2.6 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.
Media
Website and product screenshots for Segment
AI mentions & citations
Recent answers that name Segment
How do companies manage leads and close more deals without a dedicated tool?
Prioritize high-intent leads: Review the “Hot” or “Qualified” segment each morning, respond quickly, and spend less time on poor-fit prospects.
What is the difference between a CRM and a marketing automation platform?
Segment audiences based on behavior and interests.
Top CRM options for B2B SaaS companies
Segment or Mixpanel – product usage and behavioral data.
Top CRM options for B2B SaaS companies
What core tools (like Google Workspace, Stripe , or Segment ) do you need it to integrate with natively?
Products & features
What Segment sells
Connections
Collects first-party data from every touchpoint and activates it to the data warehouse or 550+ destinations.
Unify
Unifies customer data across channels into unified profiles.
Engage
Personalized multichannel campaigns, included in CDP plans.
Protocols
Data quality controls at scale, an add-on to Connections Business or CDP plans.
Twilio Segment CDP
The customer data platform that combines Connections, Unify and Engage.
Target market & buyers
Notable customers include Intuit, IBM, 21st Century Fox, Levi's, VMware, Meredith.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Pre-seed | 2011 | $0M |
| Seed | 2013 | $1M |
| Series A | 2014 | $15M |
| Series B | 2015 | $27M |
| Series C | 2017 | $64M |
| Series D | 2019 | $175M |
| Latest known round | Total raised |
|---|---|
| Series D | $284M |
Recent developments
- Oct 2026ProductLive chat support for paid customers
Paid support customers can reach Twilio support through live chat for Segment.
- Oct 2026PartnershipAirship integration announced
Segment announced an integration with Airship for personalized post-purchase experiences.
- Jul 2026ProductAI-to-human agent escalation added
Segment added AI-to-human agent escalation through the Twilio Agent Connect SDK.
- Feb 2026ProductLegacy Analytics SDKs sunset
Legacy Segment Analytics-iOS and Analytics-Android SDKs stop receiving support on March 31, 2026.
- Jan 2026CompanySegment.com merged into Twilio.com
Segment's web presence moved into Twilio.com; Twilio said products, APIs and pricing were unchanged.
Competitive landscape
How Segment compares with its top three alternatives
Segment most often appears alongside HubSpot, Salesforce, Zoho in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Segment | 2.6% | 0.9% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| Pipedrive | 34.2% | 9.4% | up+2.7% | Pricing not available |
Cite as: SlateIndex, “Segment AI visibility profile”, https://slateindex.ai/brand/segment, data of Nov 3, 2026. Licence: CC BY 4.0.