ADP RUNPayroll, tax filing and basic HR for small businesses

Roll by ADPRoll by ADP is a first-of-its-kind, intelligent chat-based payroll app for small business.

Comparison · Payroll · weekly run Nov 3

ADP RUN vs Roll by ADP

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ADP RUN is the stronger AI pick in Payroll: it has a visibility score of 12 versus 0.3 for Roll by ADP, and ranks ahead in 100% of the answers that name both.

Choose ADP RUN if…

You want the brand AI engines rank higher (12 vs 0.3)
reliable and highly rated
robust compliance across all 50 states
scalable for growth

Choose Roll by ADP if…

Three months free offer

AI visibility side by side

Latest weekly run · Nov 3

Metric	ADP RUN	Roll by ADP
Visibility score	12%	0.3%
Change vs last week	New	New
Rank in Payroll	#11	#35
Share of voice	4%	0.2%
Mentions this run	18	1
Positive in AI answers	50%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ADP RUN 0pp · Roll by ADP 0pp over 0 weekly runs.

Engine by engine

ADP RUN leads on 3 of 3 engines

ChatGPT

14.4%

AI Mode

11.3%

Perplexity

10.2%

0.9%

ADP RUNRoll by ADP

Head to head in AI answers

1 engine answers name both brands

1ADP RUN ranked higher

0Roll by ADP ranked higher

Prompt	Engine	ADP RUN	Roll by ADP
Which payroll platform offers a free trial?	Perplexity	#2	#8

Features, pricing & fit

Dimension	ADP RUN	Roll by ADP
Pricing model	—	Per seat
Entry price	—	$39 per seat / mo
Free plan	—	No
Deployment	Cloud-based	Web and mobile app on Android and iOS
Support	Chat support	24/7 chat support, Unlimited live chat support
Founded	—	2021
Headquarters	Roseland, New Jersey (parent ADP)	Roseland, NJ
Employees	5,000+	—
Best for	Small businesses with 1 to 49 employees	Small businesses with simple payroll needs that want to run payroll from a phone.