ADP RUN vs Square Payroll

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ADP RUN is the stronger AI pick in Payroll: it has a visibility score of 12 versus 6.8 for Square Payroll, and ranks ahead in 25% of the answers that name both.

Choose ADP RUN if…

You want the brand AI engines rank higher (12 vs 6.8)
AI answers describe it more positively (50% vs 36% positive)
reliable and highly rated
robust compliance across all 50 states

Choose Square Payroll if…

You need SOC 2 Type II or ISO 27001 coverage
Works well alongside Square payments and time tracking
Handles payroll taxes automatically

AI visibility side by side

Latest weekly run · Nov 3

Metric	ADP RUN	Square Payroll
Visibility score	12%	6.8%
Change vs last week	New	New
Rank in Payroll	#11	#15
Share of voice	4%	2.2%
Mentions this run	18	11
Positive in AI answers	50%	36%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ADP RUN 0pp · Square Payroll 0pp over 0 weekly runs.

Engine by engine

ADP RUN leads on 3 of 3 engines

ChatGPT

14.4%

11.8%

AI Mode

11.3%

Perplexity

10.2%

8.7%

ADP RUNSquare Payroll

Head to head in AI answers

4 engine answers name both brands

1ADP RUN ranked higher

3Square Payroll ranked higher

Prompt	Engine	ADP RUN	Square Payroll
Compare the leading payroll platforms	Perplexity	#9	#7
Alternatives to the most popular payroll platform	Perplexity	#5	#3
Where can I sign up for a payroll platform?	ChatGPT	#2	#7
Where can I sign up for a payroll platform?	Perplexity	#5	#4

Features, pricing & fit

Dimension	ADP RUN	Square Payroll
Deployment	Cloud-based	Cloud-based
Compliance	—	SOC 2 Type II, ISO 27001
Support	Chat support	—
Founded	—	2015
Headquarters	Roseland, New Jersey (parent ADP)	Oakland, California
Employees	5,000+	—
Funding	—	Other Equity
Best for	Small businesses with 1 to 49 employees	Small businesses in the United States