ADP RUN vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ADP RUN is the stronger AI pick in Payroll: it has a visibility score of 12 versus 9.7 for Zoho, and ranks ahead in 33% of the answers that name both.

Choose ADP RUN if…

You want the brand AI engines rank higher (12 vs 9.7)
reliable and highly rated
robust compliance across all 50 states
scalable for growth

Choose Zoho if…

You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
Strong value for money and low cost
Free tier for small teams
Broad functionality and integrated app ecosystem

AI visibility side by side

Latest weekly run · Nov 3

Metric	ADP RUN	Zoho
Visibility score	12%	9.7%
Change vs last week	New	New
Rank in Payroll	#11	#12
Share of voice	4%	2.3%
Mentions this run	18	12
Positive in AI answers	50%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ADP RUN 0pp · Zoho 0pp over 0 weekly runs.

Engine by engine

ADP RUN leads on 2 of 3 engines

ChatGPT

14.4%

7.8%

AI Mode

11.3%

Perplexity

10.2%

21.3%

ADP RUNZoho

Head to head in AI answers

3 engine answers name both brands

1ADP RUN ranked higher

2Zoho ranked higher

Prompt	Engine	ADP RUN	Zoho
Which payroll platform offers a free trial?	ChatGPT	#7	#4
Which payroll platform offers a free trial?	Perplexity	#2	#7
Which payroll tools offer annual discounts?	ChatGPT	#5	#1

Features, pricing & fit

Dimension	ADP RUN	Zoho
Deployment	Cloud-based	Cloud (SaaS)
Compliance	—	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
Support	Chat support	—
Founded	—	1996
Headquarters	Roseland, New Jersey (parent ADP)	Chennai, Tamil Nadu, India
Employees	5,000+	5,000+
Funding	—	Bootstrapped
Best for	Small businesses with 1 to 49 employees	Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR