AhrefsMake your business discoverable, in search, AI, and beyond.
vs
Microsoft ClarityFree behavioral analytics with session recordings and heatmaps
Comparison · Web Analytics · weekly run Nov 2
Ahrefs vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 1.7 for Ahrefs.
Choose Ahrefs if…
- AI answers describe it more positively (49% vs 34% positive)
- You need ISO 27001 coverage
- Strong backlink analysis and index
- Strong competitor research
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 1.7)
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Microsoft Clarity |
|---|---|---|
| Visibility score | 1.7% | 14% |
| Change vs last week | New | New |
| Rank in Web Analytics | #27 | #9 |
| Share of voice | 0.4% | 4.4% |
| Mentions this run | 2 | 24 |
| Positive in AI answers | 49% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Microsoft Clarity 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsMicrosoft Clarity
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Microsoft Clarity ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Microsoft Clarity |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $29 / mo | — |
| Free plan | Yes | — |
| Deployment | SaaS | Installs through a script on the website or through Google Tag Manager. |
| Compliance | ISO 27001 | — |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | — |
| Founded | 2010 | 2020 |
| Headquarters | Singapore | Redmond, Washington, USA |
| Employees | 51–200 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | — |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Microsoft Clarity”, https://slateindex.ai/compare/ahrefs-vs-microsoft-clarity, data of Nov 2, 2026. Licence: CC BY 4.0.