Airtable vs Zapier

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Airtable is the stronger AI pick in Low-Code & No-Code: it has a visibility score of 10.9 versus 9.9 for Zapier, and ranks ahead in 78% of the answers that name both.

Choose Airtable if…

You want the brand AI engines rank higher (10.9 vs 9.9)
You need ISO/IEC 27001:2022 or ISO/IEC 27701 or SOC 2 Type 2 or HIPAA or TX-RAMP Level 2 coverage
Per seat pricing suits your budget better than usage-based
User-friendly spreadsheet-database hybrid for no-code work

Choose Zapier if…

You want a lower entry price ($19.99 vs $20)
AI answers describe it more positively (29% vs 24% positive)
You need SOC 2 Type II or SOC 3 or GDPR or CCPA coverage
Usage-based pricing suits your budget better than per seat

AI visibility side by side

Latest weekly run · Nov 3

Metric	Airtable	Zapier
Visibility score	10.9%	9.9%
Change vs last week	down−1.5%	down−0.1%
Rank in Low-Code & No-Code	#10	#11
Share of voice	3.2%	2.7%
Mentions this run	18	15
Positive in AI answers	24%	29%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Airtable −1.5pp · Zapier 0pp over 1 weekly runs.

Engine by engine

Airtable leads on 2 of 3 engines

ChatGPT

9.4%

8.2%

AI Mode

11.5%

15.6%

Perplexity

11.8%

5.9%

AirtableZapier

Head to head in AI answers

9 engine answers name both brands

7Airtable ranked higher

2Zapier ranked higher

Prompt	Engine	Airtable	Zapier
How do companies build internal apps without a full engineering team without a dedicated tool?	ChatGPT	#1	#6
How do companies build internal apps without a full engineering team without a dedicated tool?	AI Mode	#5	#6
What are the best Low-Code & No-Code tools in 2026?	ChatGPT	#8	#9
What are the best Low-Code & No-Code tools in 2026?	Perplexity	#12	#14
Best low-code platform for startups	ChatGPT	#12	#13
Compare the leading Low-Code & No-Code platforms	Perplexity	#12	#15
Which Low-Code & No-Code tools offer annual discounts?	ChatGPT	#5	#1
Which Low-Code & No-Code tools offer annual discounts?	AI Mode	#5	#1
Which Low-Code & No-Code tools offer annual discounts?	Perplexity	#1	#2

Features, pricing & fit

Dimension	Airtable	Zapier
Pricing model	Per seat	Usage-based
Entry price	Free; paid from $20 per seat / mo	Free; paid from $19.99 / mo
Free plan	Yes	Yes
Deployment	Cloud, with US and EU hosting options	Multi-tenant cloud
Integrations	—	9000+
Compliance	ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2, HIPAA, TX-RAMP Level 2	SOC 2 Type II, SOC 3, GDPR, CCPA
Support	—	Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on
Founded	2012	2011
Headquarters	—	San Francisco, CA
Employees	—	501–1,000
Funding	Series F · $1350M raised	Equity crowdfunding
Best for	Teams and enterprises that need to build governed, AI-enabled business apps and workflows without writing code.	Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps.