Zapier alternatives: top competitors compared
Named alongside Zapier
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.42% of Zapier answersMakeBest forTeams and organizations deploying AI and automation across the business, from a single department to company-wide.38% of Zapier answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform31% of Zapier answersBufferBest forCreators, brands and agencies that post across many social channels and want flexible per-channel pricing27% of Zapier answers
Data from SlateIndex weekly runs
Zapier has a visibility score of 13.5 in AI Agents, #10 of 80. AI answers that name Zapier most often also name these 4.
What AI answers fault Zapier for
Free plans have limited monthly activities
Raised in 1 collected answer.
Not a standalone marketing automation platform
Raised in 1 collected answer.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Make | Teams and organizations deploying AI and automation across the business, from a single department to company-wide. | — | 14.4% | Glass box visibility: every automation and AI agent can be watched as it runs in one live view, with governance controls. |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
| Buffer | Creators, brands and agencies that post across many social channels and want flexible per-channel pricing | Free; paid from $5 per seat / mo | 57.6% | Per-channel pricing, so customers pay only for the channels they connect and can drop a client's channel when it leaves |
Alternative 1
HubSpot vs Zapier →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Zapier
| Dimension | HubSpot | Zapier |
|---|---|---|
| Visibility score | 73.1% | 13.5% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $19.99 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
Make vs Zapier →Make
Make suits teams and organizations deploying AI and automation across the business, from a single department to company-wide..
Quick facts
- Pricing not available
- 14.4% visibility score · #7 in Knowledge Management
- 3500+ native integrations
Key features
- Make AI Agents — Autonomous agents that are given a goal and tools, work out the steps themselves, and show their reasoning.
- Make AI Workflows — Guided workflows where you set the path and AI handles specific judgement calls.
- Make Automated Workflows — Fully controlled workflows where every step is defined and every run is predictable.
- Make MCP Server — Build and run Make automations from Claude, ChatGPT or Gemini.
Make vs Zapier
| Dimension | Make | Zapier |
|---|---|---|
| Visibility score | 14.4% | 13.5% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $19.99 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
- Visual, no-code automation between existing apps
- Integrations with more than 3,000 apps
- Built-in AI agents for business workflows
Cons
Alternative 3
Salesforce vs Zapier →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs Zapier
| Dimension | Salesforce | Zapier |
|---|---|---|
| Visibility score | 46.2% | 13.5% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $19.99 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Alternative 4
Buffer vs Zapier →Buffer
Buffer suits creators, brands and agencies that post across many social channels and want flexible per-channel pricing.
Quick facts
- Free; paid from $5 per seat / mo · per seat
- Free plan available
- 57.6% visibility score · #1 in Social Media Management
Key features
- Publish — Schedules and publishes posts to connected social channels, with a queue, visual calendar and reminders.
- Create — Organizes ideas, drafts, templates and tags, with a browser extension and Canva integration for creating posts.
- Community — Brings comments and replies from supported channels into one inbox for responding.
- Insights — Provides analytics on follower growth, engagement and post performance, with reports on higher plans.
Buffer vs Zapier
| Dimension | Buffer | Zapier |
|---|---|---|
| Visibility score | 57.6% | 13.5% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $5 per seat / mo | Free; paid from $19.99 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- simple, user-friendly scheduling and publishing
- affordable, cost-effective paid plans
- generous free plan
- transparent, clear pricing
- popular with solo creators, small businesses and startups
Cons
- free plan limited to 3 channels and 10 posts per channel, solo use only
- limited analytics and no deep enterprise features
- annual billing savings can be limited or absent
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Zapier | Usage-based | Free; paid from $19.99 / mo |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Make | — | — |
| Salesforce | — | — |
| Buffer | Per seat | Free; paid from $5 per seat / mo |
More alternatives
Ranked by how often AI answers name them alongside Zapier in the latest weekly run.